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Marketing Across Cultures in Asia : A Practical Guide (Hardcover)

Name: Marketing Across Cultures in Asia : A Practical Guide (Hardcover)
Brand: Richard R Gesteland; George F Seyk
SKU: 10397486
Price: 33.71 USD
Availability: OutOfStock

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Key item features

"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
2002-03-01
Pages
172
Number in series
1

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Product details

A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia.

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

2002-03-01

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Warranty information

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