Blue Sky Project Management: How 21st Century Innovation Gets to Market (Paperback) by John Maculley

It's no surprise that executives are nervous about their organizations' ability to convert great ideas into profitable products and services. With such a high rate of failure among simple projects, the probability for the success of innovation projects seems nearly impossible when using outdated methodologies. Fortunately, there's a better way. In a book that challenges existing paradigms of project management, John Maculley outlines a 21st century model for managing innovation. In Blue Sky Project Management, readers will learn: why we need a new project management methodology; how to keep pace with the demand for innovation; how to identify blue sky opportunities; how to launch a blue sky project; how to analyze stakeholders and risks; how to estimate schedule and cost; how to baseline the triple-constraint; how to manage progressive elaboration; how to conclude and document a blue sky project; how to manage post-blue sky project knowledge; about the profession of project management.