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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications, (Hardcover)

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications, (Hardcover)

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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications, (Hardcover)

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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230207226
Format: Hardcover
Publication Date: 2008-11-03
Page Count: 230

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pages
230
Subgenre
Sales & Selling
Series title
No Series

Current price is $107.71

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230207226
Format: Hardcover
Publication Date: 2008-11-03
Page Count: 230

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pages

230

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