[This review was collected as part of a promotion.] This shampoo has lightened up my highlights to a frost. I've gotten so many compliments and have been asked if I have redone my hair, but it's this shampoo. Be careful to not leave it too long on your hair because I have noticed a faint purple hue on a part of the highlights. Overall, great shampoo!

[This review was collected as part of a promotion.] Works very well to remove brassiness. I'm a brunette with balayage highlights, and I use it to keep the highlights from looking too caramel-y. The first time I used it, I let it sit on my hair for about 3-4 minutes, and I felt like it made my highlights too light for my liking. But if I don't let it sit it removes the brassiness and doesn't get too light. I also prefer to wash my hair with regular shampoo first, then the purple shampoo so I don't have to use as much. Works great. It also doesn't stain my skin blue/purple.

[This review was collected as part of a promotion.] I recently balayaged my hair and noticed the ends being really dry and brittle. I did some research and decided to try Pureology blonde and I'm so happy I did. My hair (even my ends) is so soft and healthy! I highly recommend.

[This review was collected as part of a promotion.] Love this shampoo, hair feels soft, smooth and healthier

[This review was collected as part of a promotion.] Strength Cure Blonde Shampoo Is amazing and adds a nice boost to my highlights while removing the brassiness! I love this shampoo.

[This review was collected as part of a promotion.] I have silver white natural hair and Pureology Blue gives it a wonderful light steely tone. Just what I was looking for!!!

[This review was collected as part of a promotion.] When my hair was mostly highlighted blonde, this kept my hair feeling healthy and it did not look brassy.

[This review was collected as part of a promotion.] Love the feel and lather while washing. Definitely gives a shine. However there is a delicate threshold of using too much and your hair just looking wet/not drying. Additionally, leaves a film on the hair that is visible on the brush bristles.

[This review was collected as part of a promotion.] Would prefer if this was Pureology Hydrate base with the color of this product

[This review was collected as part of a promotion.] I'm not sure if I got a faulty batch- this is my go to shampoo for 5+ years but this latest bottle had a thinner consistency than usual and honestly my hair looks fried after each wash. Feels brittle and frizzes up immediately. Not a happy camper! The conditioner is 💯💥 so idk take your chances!!