I love the lumberyard scent and the aesthetics of both the container and cream - even the shipping made the product feel like quality with the Cremo brand on the tissue paper. The cream has a light whipped feel to it and it rubs on very nicely with only a slightly greasy feel that rapidly fades on the fingers after application. I used for a couple of mornings in a row, applying to my beard and face. I then shaved and applied to scruff and face for a couple of days. Finally, I skipped a day and went back to regular morning applications. In doing this I was able to empirically demonstrate noticeably smoother beard and scruff and moisturized skin. I definitely noticed that my skin felt drier on the day I skipped. Excited to try some other products from Cremo in the future.