I Can't Believe It's Not Butter European Blend Original Spread, 17.3 oz Tub
I Can't Believe It's Not Butter European Blend Original Spread, 17.3 oz Tub
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I Can't Believe It's Not Butter European Blend Original Spread, 17.3 oz Tub

Ingredients

Key item features

  • OMEGA 3'S? YES PLEASE: Rich in omega-3 ALA at 375 mg per tablespoon serving (23% of the 1.6g daily value)
  • PLANT-BASED OILS: buttery goodness made with good fats from plant-based oils including soybean and palm. We're suckers for sustainability and you can't spell "planet" without "plant".
  • HEART HEALTHY: Certified as a heart healthy food by the American Heart Association Heart-Check program. Supportive but not conclusive scientific evidence suggests that eating about 1 ½ tablespoons (20.5g) daily of soybean oil may reduce the risk of coronary heart disease.
  • FEWER CALORIES: 40% fewer calories and 70% less saturated fat per 1 tbsp. serving than dairy butter. I Can't Believe it’s Not Butter! Original spread contains 6 g total fat (2 g saturated fat), 60 calories per 1 Tbsp. serving
  • 0G TRANS FAT PER SERVING: and NO hydrogenated or partially hydrogenated oils. 0g of cholesterol per serving.
Current price is $3.9722.9 ¢/oz
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3.8 out of 5 stars
stars2,768 ratings2,768 reviews
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Showing 1-3 of 2,768 reviews

Nov 8, 2014
Philipamerica
3 out of 5 stars review

I Can't Believe they changed the taste!

I Can't Believe It!.. The picture on the container is "better" & the carton, (container) is better, But the Flavor? ~ IS NOT BETTER ~ Or EVEN THE SAME!! It is A Cut or two Below...Yea!! it's a "simpler recipe" all right... Question? what happened to the "Sweet Cream Buttermilk"?... Is It still *In There*?

Review from icantbelieveitsnotbutter.com
Helpful?2PBJSRIHSONT773378985
reply from Consumer Services

Thank you for your review. We are pleased to hear you like our new tub but unhappy to learn you did not enjoy our new product. The new I Can't Believe It's Not Butter is made with real, simple ingredients you can recognize like a delicious blend of plant-based oils, purified wtaer and a pinch of salt. Please email us your telehone number and the best time to reach you and our specialist will give you a call. You can also reach us at 800-671-6025 from 8:00 am - 4:00 pm EST. Thank you.

Jan 26, 2015
HUNGRYFROMCHICAGO
2 out of 5 stars review

Still not happy

We really did enjoy the original recipe before the new one. We have been trying the new one because we have no choice. I read that most people are using it in their own recipes but no one that I read has said they eat it with just bread. I used to put my finger in and taste it before I put it into anything. I converted my husband into eating the original instead of eating the stuff that is in a brown tub that he had eaten it most of his life and refused to change. Well it took over fifteen years but he is spoiled on I can't believe it's not butter but he noticed the change even before I told him that it is not made like that anymore. We are both very disappointed. Please give us a choice between the two. We will always get the first recipe.

Review from icantbelieveitsnotbutter.com
Helpful?2PBJSRIHSONT773378985
Nov 22, 2014
Bevjane
1 out of 5 stars review

WHYYYYYY!!!!

You had a great product. Tasted wonderful. I switched many people from Smart Balance over to your product. I am sorry but I cannot eat your 'new recipe'. It takes like cheap and nasty margarine that so many other 'non butter' products tastes like. Even smells like margarine - yuck!!! I will now be searching for an alternative. Too bad you messed with a great product.

Review from icantbelieveitsnotbutter.com
Helpful?2PBJSRIHSONT773378985
reply from Consumer Services

We are so sorry to hear that you did not enjoy our new product. Our new formula is made with real, simple ingredients like a delicious blend of plant-based oils, purified water and a pinch of salt. Please feel free to contact us at Consumer.Services@Unilever.com or call 800-671-6025 if we can assist you further. Thank you.