Joico Colorful Anti-Fade Shampoo 10.1 oz
Joico Colorful Anti-Fade Shampoo 10.1 oz
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Joico Colorful Anti-Fade Shampoo 10.1 oz

Joico Colorful Anti-Fade Shampoo 10.1 ozJoico ColorFul Anti Fade Shampoo 10 1 ozJoico Hair Shake Liquid to Powder Finishing Texturizer 5 1 ozJoico Power Whip Whipped Foam 10 2 ozJoico Blonde Life Brilliant Glow Brightening Oil 3 4 ozJoico Dream Blowout Thermal Protection Cr me 6 7 ozJoico Power Spray 9 ozJoico Blonde Life Brightening Masque 5 1 oz
Actual Color10.1oz ColorFul Anti-Fade Shampoo

Key item features

  • • Free of SLS/SLES Sulfates*
  • • Gently cleanses color-treated hair
  • • Fortified hair for 3X greater resistance to breakage**
  • *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
  • **When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Current price is Now $20.70
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was $23.00
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4.623296158612144 stars out of 5, based on 2427 seller reviews(4.6)
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Customer ratings & reviews

4.5 out of 5 stars
stars
278 ratings108 reviews
How item rating is calculated
  1. 5 stars78% (217)
  2. 4 stars9% (26)
  3. 3 stars5% (13)
  4. 2 stars4% (10)
  5. 1 star4% (12)
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Showing 1-3 of 108 reviews

Jun 2, 2026
Michelle
Item details
Color: Multicolor
Sold byPro Beauty BuysDelivered byWalmart
5 out of 5 stars review

Verified Purchase

Love this!!!

Love this thermal protection cream, isn't heavy on your hair or make it look greasy. Totally protects my hair from the heat of my curling iron. Have been using it for over a year now and will continue to buy. I also buy the Joico shampoo and conditioner and love those as well. Great products!!

Incentivized Review
Helpful?1MY6VRKWCZ4P749468700
Dec 30, 2025
Shoes
Top Reviewer
Item details
Color: 10.2oz Power Whip Whipped Foam
Sold and shipped byPro Beauty Buys
5 out of 5 stars review

Verified Purchase

Great mousse

I found this product at my gaur salon in the very small size . Tried it , really liked it so looked dir a larger container and found it . More economical in this size . Works well on my fine , thin hair .

Helpful?1MY6VRKWCZ4P749468700
Jan 29, 2026
LISA
Top Reviewer
Item details
Color: Multicolor
Sold byPro Beauty BuysDelivered byWalmart
5 out of 5 stars review

Verified Purchase

Love this stuff, even though it's quite expensive! I was given a small 2 oz bottle to try and had to get more! It makes my now dry, somewhat curly, wavy, frizzy hair more strait, softer and less frizzy when I blow dry. I don't use it every time I shampoo strictly due to cost and the “liberal amount” needed to achieve the effect. It does work though! Just not really affordable for every day use!

Helpful?1MY6VRKWCZ4P749468700