Wella Color Charm Permanent Liquid Haircolor - 12N 1200 High Lift Blonde , 1.4 oz Hair Color
Wella Color Charm Permanent Liquid Haircolor - 12N 1200 High Lift Blonde , 1.4 oz Hair Color
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Wella

Wella Color Charm Permanent Liquid Haircolor - 12N 1200 High Lift Blonde , 1.4 oz Hair Color

4.5 stars out of 3574 reviews
(4.5)|
3,574 ratings

Key item features

  • Vibrant, long lasting, fade resistant results
  • Excellent gray coverage and deep conditioning hair color
  • To deliver vibrant color that is exceptionally fade resistant
  • Liquidfuse technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results
  • Its gentle floral scent transform this process into a more pleasurable experience.
Current price is $10.86
Price when purchased online
  • Free shipping
  • Free 30-day returns

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Columbus, 43215
Arrives by Mon, Apr 6
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Sold and shipped by Sundance Beauty
4.595505617977528 stars out of 5, based on 356 seller reviews(4.6)
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About this item

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Customer ratings & reviews

4.5 out of 5 stars
stars3,574 ratings3,572 reviews
How item rating is calculated
  1. 5 stars71% (2,535)
  2. 4 stars19% (676)
  3. 3 stars6% (228)
  4. 2 stars2% (70)
  5. 1 star2% (65)

Reviews summary

Pros
  • : Application process is straightforward and intuitive.
  • : Produces a light to medium blonde color with neutral tones.
  • : Produces a range of ash blonde to silver hair colors.
  • : Offers good cost-to-feature ratio.
  • : Provides thorough hair color coverage.
Cons
  • : Product emits a potent, chemical, or overwhelming aroma.
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Showing 1-3 of 3,572 reviews

Jun 5, 2017
Judy
5 out of 5 stars review

Ling lasting most natural looking hair color

I have been using this hair color for about 20 years. I find it high quality, easy to apply, and the most natural looking color. My daughter has had color done in salons at a much higher cost. I recently did her hair with wells, and her hair color now is very close to her natural color again. She was amazed

Review from wella.com
Helpful?1AO6XTXAIOCL730350385
Jun 5, 2017
Judy
5 out of 5 stars review

Ling lasting most natural looking hair color

[This review was collected as part of a promotion.] I have been using this hair color for about 20 years. I find it high quality, easy to apply, and the most natural looking color. My daughter has had color done in salons at a much higher cost. I recently did her hair with wells, and her hair color now is very close to her natural color again. She was amazed

Review from Wella Professional
Helpful?1AO6XTXAIOCL730350385
Apr 9, 2023
bohobeachpeach
5 out of 5 stars review

SO Good!

[This review was collected as part of a promotion.] Wella Color Charm Liquid Hair Color is my favorite permanent color solutions. It mixes with a 1:2 ratio, does not smell incredibly offensive, and provides the most natural, even color payoff. The red shades are the best available on the market in my opinion. I purchase this regularly at Sally Beauty and happily ALWAYS get professional results with little damage when used with either 30v developer in my roots and 20v developer on my lengths. This is a repurchase for me and a product I recommend.

Review from influenster.com
Helpful?1AO6XTXAIOCL730350385