bettergoods Rainbow Sprinkles, 2.5 oz

Love that it's dye-free. **However, before the bettergoods line, Great Value branded rainbow sprinkles offered a dye-free option not too long ago that was cheaper. I still have it in my pantry. We are always checking stickers for the dye-free option, and Walmart's generic brand usually does decently well at offering dye-free products (i.e. their dill pickles, orange sherbet ice cream, neapolitan ice cream...each Great Value branded and already with natural dyes!!!). I appreciate Walmart's shift toward cleaner ingredients...but with the new bettergoods branding, keep the sticker price down, please!