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Clairol Natural Instincts Bold Hair Dye, Permanent Hair Color, BL28 Blue Black Colibri, 1 Application

4.3 stars out of 1722 reviews
(4.3)|
1,722 ratings
Hair Color Shade:BL28 Blue Black Colibri-Out of stock
Multipack Quantity:1-Out of stock

Key item features

  • Vegan hair dye kit comes with three hair products: BL28 Blue Black Color Cream, Color Activator and Moisture Rich Mask
  • Vibrant black blue hair dye for women works on many hair colors–even dark bases
  • Ammonia free hair color is safe for textured hair and has nourishing ingredients like acai and guarana extracts and argan oil
  • Permanent hair dye and vegan hair mask provides black blue color and resilient, glossy shine for up to 8 weeks
  • Creme blue black color hair dye makes it easier to color hair with less mess
Current price is $7.98
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Customer ratings & reviews

4.3 out of 5 stars
stars1,722 ratings654 reviews
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Reviews summary

Pros
  • : Has a gentle, non-overpowering scent.
  • : Product features a rich, intense shade of red.
Neutral
  • : Can be effective, but inconsistent in results.
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Showing 1-3 of 654 reviews

Sep 27, 2025
Jess234
5 out of 5 stars review

I bought the 6.5g colour and it's perfect! I have lots of white hair and I've been searching for a products to blend the white pieces into my natural/original colour. I don't want to deal with salon visits and root coverage every couple of weeks. This is exactly a match for my hair and I look more like myself again. I'm in my 30's, so I'm not ready for a head of white hair just yet. My natural colour is a light auburn with some golden hues. Thanks Clairol! Please don't stop making this product!

International review
Review from Clairol
Helpful?34HLX5659TD21200366090
Oct 5, 2025
BonceHead
5 out of 5 stars review

Perfect! Nice and natural.

Natural Instincts Shade = 9 Light Blonde. Covered greys. My natural colour is mousey brown and I had approx 4 inches of roots to dye. The rest is bleached. This blends in so well. Delighted. No strong smells either. Hair feels lovely and soft. I left it on for approx 25 minutes, not the 15 recommended.

International review
Review from Clairol
Helpful?34HLX5659TD21200366090
Nov 1, 2025
Marysia
Item details
Hair color shade: C64 Copper Sunset
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Powerful natural looking red hair dye

I used this hair color to fix the roots of my daughter's red hair originally done in the hair studio. Her hair is naturally dark brown. Not only was the mix gentle on her skin and scalp, The results were astonishing! Even though the roots came out a bit darker than the rest of her hair, it blended quite nicely.

Helpful?34HLX5659TD21200366090