Stanley Tools 33-725 25-Feet FatMax Tape Measure

This tape rule comes with a cushion grip built into the case for a non-slip grip and impact resistance. A top forward blade lock design makes it easier to lock and unlock the blade while heavy. Tape Rule is reinforced with Blade Armor coating for maximum durability. See the full line of Stanley tape rules. Hand tools for the pro or expert enthusiast. view the FatMax product demo (requires Flash). To simplify framing jobs, the bright yellow. About Stanley FatMax Tape Systems and Blade Armor Coating, The FatMax family of products has established itself as one of Stanley's most extensive and innovative product families in the company's 161-year history. The FatMax line of hand tools features core tools essential for the pro or expert enthusiast who desire high-quality, durable tools. Blade Armor coating is a patented industrial thermoplastic coating, the very same material that has been used to strengthen and protect aircraft parts, such as the rotor blades on the Sikorsky Black Hawk Helicopter. Simply put, it helps aircraft survive war zones, and it also helps tape blades survive construction zones. Applying Blade Armor coating to tape blades reduces both tape breakage and tape returns, enabling it to conquer the toughest testing ground of all the job site. From the Manufacturer Stanley Works, originally a bolt and door hardware manufacturing company located in New Britain, Connecticut, was founded in 1843 by Frederick T. Stanley. A few years later, in 1857, Frederick's cousin, Henry Stanley, founded The Stanley Rule and Level Company. In 1920, The Rule and Level Company merged with The Stanley Works and would go on to become its famous Hand Tools Division. Over the years, Stanley Works has produced some of the most innovative and useful tools ever made. Among these tools are the Bailey Plane, the Surform shaper, the PowerLock tape rule, and most recently the FatMax line of products. Today, more than ever, Stanley continues to be an industry leader in tool innovation. In 2001, Stanley introduced more than 100 new products, bringing to 400 the number of new products introduced in the past four years. As a direct result of Stanley's commitment to excellence, Stanley was awarded the Prestigious Golden Hammer Award, presented for New Product Innovation in both 2000 and 2001.