Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz
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Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl Oz

3.9 stars out of 25461 reviews
(3.9)|
25.4K ratings
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 40 Fl OzDawn Ultra Dishwashing Liquid Dish Soap Original Scent 40 Fl Oz
Count:1

Key item features

  • 50% Less Scrubbing (vs. Dawn Non-Concentrated)
  • Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill.
  • Our Powerful Formula helps you get through more dishes with less dishwashing liquid (vs. Dawn Non-Concentrated)
  • America's #1 Dish Liquid (Based on Sales)
  • Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent
Current price is $12.5031.3 ¢/fl oz
Price when purchased online
  • Free 90-day returns

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Columbus, 43215
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About this item

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Customer ratings & reviews

3.9 out of 5 stars
stars25.4K ratings11.8K reviews
How item rating is calculated
  1. 5 stars76% (19.4K)
  2. 4 stars7% (1,803)
  3. 3 stars2% (420)
  4. 2 stars1% (293)
  5. 1 star14% (3,478)

Reviews summary

Pros
  • : Offers great value at a low cost.
  • : Effective against fleas without irritating pet skin.
  • : Removes grease and food residue from dishes and surfaces.
  • : Removes tough grease and oil-based stains from surfaces and fabrics.
  • : Breaks down and removes oil and grease from surfaces.
Neutral
  • : Can be sturdy, but also prone to leakage and quality issues.
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Showing 1-3 of 11,869 reviews

Feb 18, 2025
Emdl
2 out of 5 stars review

What happened to the “original” scent?

I have bought 3 different bottles of what I thought was Dawn Original in search of the original fragrance. The new version is horrible. It is overpowering and unpleasant. Why did you change it? Kind of like Coke when they changed the formula, P&G needs to go back to the original scent (or better yet, no scent!) The soap works fine, but I will be looking for an alternative. The new scent is a deal breaker!

Review from dawn-dish.com
Helpful?75RGXQUMHFGN739691345
reply from Customer Care

We're sorry to hear that you feel this way. We can assure you that a lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. As well, we'd like to mention that we updated the scent for our Dawn Original back in February 2024, so it's unlikely that you'd still be able to find the previous scent in stores. We'll be sure to share your feedback with our team, and we suggest giving our Dawn Free & Clear Fragrance-Free a try if you'd prefer an unscented product. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.

Oct 28, 2025
TonyaG
1 out of 5 stars review

NEW SCENT SMELLS HORRIBLE! Signed, Ex-customer

The new scent is unbearable! I've been using Dawn blue for years to clean my dishes and CPAP tubing, but the smell of the new one is HORRIBLE! It lingers -- even on my hands -- and it's just awful! I'm definitely switching to a different brand. 💯 Signed, Ex Customer Hopefully enough people will complain and Proctor and Gamble will STOP MAKING IT!

Review from dawn-dish.com
Helpful?75RGXQUMHFGN739691345
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Nov 8, 2025
Debby c
1 out of 5 stars review

Horrible new scent - bring back well-loved scent!

I have exclusively used and loved Dawn Original scent dish detergent for OVER 40 YEARS, of which I usually keep a large stock on hand so I never run out. I recently purchased 10 bottles of the very large 38 oz. bottles to refill my shelf (a 3-year supply). When I used the last of my older stock yesterday, I opened one of the new bottles and I expected the gentle scent I've been used to all these years. I was absolutely horrified when I smelled this new scent, like a strong chemical smell!! Why in the world would P&G mess around with a well-loved product? When you introduced your Power Wash, I purchased 2 bottles and used it only once because I couldn't stand the smell. Now you ruined your best selling product with this same strong scent! Read the HONEST reviews of those of us who have been your loyal customers and made you #1 (NOT reviews of those influenced by free products!) I beg of you, please bring back the scent we have loved for so many years! Cracker Barrel listened to their valued customers, and now YOU should, too!!

Review from dawn-dish.com
Helpful?75RGXQUMHFGN739691345
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.