Ivory Gentle Bar Soap, Original Scent, 4 Oz, 10 Count
Ivory Gentle Bar Soap, Original Scent, 4 Oz, 10 Count
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Ivory

Ivory Gentle Bar Soap, Original Scent, 4 Oz, 10 Count

3.6 stars out of 2740 reviews
(3.6)|
2,740 ratings

Key item features

  • Dermatologist Tested
  • Free of dyes & heavy perfumes
  • IT FLOATS
  • 99.44% Pure
Current price is $16.9942.7 ¢/oz
Price when purchased online
  • Free 90-day returns

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Columbus, 43215
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Sold by Vivace Tempo Inc
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4.451807228915663 stars out of 5, based on 665 seller reviews(4.5)
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About this item

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Customer ratings & reviews

3.6 out of 5 stars
stars2,740 ratings2,645 reviews
How item rating is calculated
  1. 5 stars57% (1,559)
  2. 4 stars15% (402)
  3. 3 stars6% (168)
  4. 2 stars3% (84)
  5. 1 star19% (527)

Reviews summary

Pros
  • : Produces a luxurious, creamy foam.
  • : Suitable for daily family use, including sensitive skin.
  • : Leaves skin feeling refreshed after use.
  • : Has a subtle, non-overpowering aroma.
Cons
  • : Formula change affects product performance, scent, and skin tolerance.
  • : Does not stay afloat in water, making retrieval challenging.
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Showing 1-3 of 2,645 reviews

Jul 23, 2025
gstan22
1 out of 5 stars review

Misleading labeling

I am 78 years old and have used Ivory soap for at least 50 of those years. My wife recently "gifted" me with some new age soap that she had heard about. Four bars of the stuff. I hated it but used it anyway just to make her happy and to get rid of it. I returned to Ivory - - - and am severely disappointed. It IS NOT the original soap. It smells different. It does not float. It wears away much faster. It even lathers up differently. I will not be purchasing Ivory any longer. In fact, I am contemplating tossing what I have left in the trash.

Review from ivory.com
Helpful?1CMN8EYW150B48320724
reply from Customer Care

Your loyalty has been more than appreciated and we are glad you got in touch about our Ivory Original Bar Soap. It disappoints us to hear that such a loyal consumer as yourself has been disappointed with the new change. We really wanted nothing but the best for our consumers so your feedback has been very unexpected. The Ivory Bar is now made with plant-based cleansers and the formula is more concentrated, so it no longer floats. It should still have it's same iconic fragrance though and lather all the same. We will be addressing your comments with our Quality Assurance team as well as the rest of our Ivory family. We would like to hear more from you. When you have the time, please write to us through our Contact Us page.

Aug 1, 2025
Lily5
1 out of 5 stars review

The old formula needs to be brought back

Never thought you'd mess with something people have relied on for years but here we are. This new soap formulation is highly irritating to my skin causing it to be very itchy and irritated and I will need to now find something else to use. Very disappointed in this recent change that was unnecessary. I'd pay more for the old formulation if you'd go back to it. Now forced to find something different to use.

Review from ivory.com
Helpful?1CMN8EYW150B48320724
reply from Customer Care

Thank you for your feedback on Ivory Gentle Bar Soap Original. We appreciate your loyalty to our products. However, we are sorry to hear about your experience and your disappointment in the formula change. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Your report is unexpected. We will pass your comments along to the Health & Safety Team and the rest of the Ivory Team. Please know all of our products are thoroughly evaluated to be safe when used as directed. Yet, we still recognize that some consumers may have personal sensitivities that make them unable to tolerate a particular ingredient or formulation. If you haven’t already, we recommend that you discontinue using the product. Our team would love to learn more about your experience. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page.

Aug 5, 2025
kfmac
1 out of 5 stars review

You've lost another customer

I've been using ivory barsoap for over 60 years and have always bought multi packs. They last me for years. I just recently bought a new multi pack and am very disappointed in this new, NOT original bar soap. It has a waxy smell, leaves my skin not "squeaky clean" but dry and gets used up much faster than ever before. Please refrain from posting to me the repeated reply to long standing loyal customers bringing our legitimate observations of your new product. Your repeated reply is nothing more than a marketing department crafted explanation pointing out that your product is as good as ever and we are all incorrect in our experience. You've lost another customer that will be happy to return if and when you put the actual original soap back on store shelves. Was "new" coke not a lesson learned? Just because you can, doesn't mean you should. Karen McAffrey Michigan

Review from ivory.com
Helpful?1CMN8EYW150B48320724
reply from Customer Care

Thank you for your feedback on Ivory Gentle Bar Soap. We certainly appreciate your loyalty to our products. However, we are sorry to hear about your experience. This is not the experience we want you to have and your report is unexpected. We will certainly share your comments with the rest of the team. We want you to know our bars are pure soap and we do not add any moisturizers to the formulas. We recommend that you try one of our Ivory body washes, which do contain moisturizers for soft, smooth skin. Or if you prefer a bar soap, try one of our Olay bars. They are also hydrating. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page for further assistance.

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