Wella Color Charm Permanent Liquid Hair Color, Light Ash Brown [5A/246] 1.40 oz
Wella Color Charm Permanent Liquid Hair Color, Light Ash Brown [5A/246] 1.40 oz
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Wella Color Charm Permanent Liquid Hair Color, Light Ash Brown [5A/246] 1.40 oz

4.6 stars out of 3203 reviews
(4.6)|
3,203 ratings

Key item features

Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.
  • Vibrant, long lasting, fade resistant results
  • Excellent gray coverage
  • Gentle floral fragrance
  • Deep conditioning
  • Price when purchased online
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    Customer ratings & reviews

    4.6 out of 5 stars
    stars3,203 ratings3,199 reviews
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    Reviews summary

    Pros
    • : Offers great value for its cost.
    • : Produces a cool, light color with blue undertones.
    • : Application process is straightforward.
    • : Produces a cool, ashy blonde color without brassiness.
    • : Effectively removes yellow and orange tones.
    Cons
    • : Can be irritating to some users.
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    Showing 1-3 of 3,199 reviews

    Oct 5, 2021
    sofiamo5
    5 out of 5 stars review

    Great toner from neutralising

    Great toner from neutralising brassy tones Leaves my hair look great for weeks after using the toner really doesn't fade much and is very long lasting. Wouldn't be without a collection in my cupboard it's my go to hair toner.

    International review
    Review from influenster.com
    Helpful?1M4Q4VSAM11P806676301
    Apr 1, 2018
    blondie7
    5 out of 5 stars review

    Got rid of my brassy coloring! Fantastic product!

    HIGHLY recommend!! My natural hair is medium brown and I had been steadily adding blonde to it, then decided to just bleach my whole head. It came out a horrible yellow-orange and was super brassy. I saw this on YouTube and decided to give it a try with the T18 and cream developer and it took all the brassiness out, leaving it a cool, silvery-blonde! I left it in for 30 minutes, so there was a little purple in my hair that had already been bleached more frequently, but I think it looks cool, most people told me they didn't even notice and they thought it was more white than purple—plus it will wash out in a few washes anyway. I recommend buying two boxes of the toner, especially if you have long hair, because I JUST made the cut with the one box and I only have a collar bone-length bob. I will probably buy a second box and just do a spot treatment on some of the roots that didn't get enough of the toner.

    Review from wella.com
    Helpful?1M4Q4VSAM11P806676301
    Jun 9, 2020
    Tiara
    5 out of 5 stars review

    Amazing!

    I bleached my hair to lift the semi permanent color from it. My hair turned bright highlighter pink!!! Luckily I had Wella T14 toner tucked away. It got rid of the pink and toned my hair so beautifully to an ash blonde color that is perfect for my skin tone!!!

    Review from wella.com
    Helpful?1M4Q4VSAM11P806676301