Wella COLOR CHARM, HAIR COLOR Liquid Haircolor 10ng/1070 Honey Beige, 1.4 Oz
Wella COLOR CHARM, HAIR COLOR Liquid Haircolor 10ng/1070 Honey Beige, 1.4 Oz
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Wella

Wella COLOR CHARM, HAIR COLOR Liquid Haircolor 10ng/1070 Honey Beige, 1.4 Oz

4.5 stars out of 3578 reviews
(4.5)|
3,578 ratings
Wella COLOR CHARM, HAIR COLOR Liquid Haircolor 10ng/1070 Honey Beige, 1.4 OzWella COLOR CHARM HAIR COLOR Liquid Haircolor 10ng 1070 Honey Beige 1 4 OzColor Charm Permanent Liquid Haircolor 1120 12AA Nordic BlondeWella Color Charm Permanent Liquid Haircolor 1210 12A Frosty Ash 1 4 oz Hair ColorWella Color Charm Permanent Liquid Haircolor 9G Soft Pure Gold Blonde 1 4 oz Hair ColorWella Color Charm Permanent Liquid Haircolor 7WV Nutmeg 1 4 oz Hair Color

Key item features

Vibrant, long lasting, fade resistant results Excellent gray coverage Great conditioning +A gentle floral fragrance Directions for use: Mix 1 part Wella Color Charm luiquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed. Directions: Mix 1 part Wella Color Charm luiquid color with 2 parts Color Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.
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Customer ratings & reviews

4.5 out of 5 stars
stars3,578 ratings3,574 reviews
How item rating is calculated
  1. 5 stars71% (2,536)
  2. 4 stars19% (676)
  3. 3 stars6% (229)
  4. 2 stars2% (70)
  5. 1 star2% (67)

Reviews summary

Pros
  • : Offers good value for the cost.
  • : Produces a lasting, vibrant color with a cool tone.
  • : Smooth application process with no hassle.
  • : Reduces unwanted yellow and orange tones.
Cons
  • : Product emits a potent, chemical-like odor.
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Showing 1-3 of 3,574 reviews

Jun 5, 2017
Judy
5 out of 5 stars review

Ling lasting most natural looking hair color

I have been using this hair color for about 20 years. I find it high quality, easy to apply, and the most natural looking color. My daughter has had color done in salons at a much higher cost. I recently did her hair with wells, and her hair color now is very close to her natural color again. She was amazed

Review from wella.com
Helpful?5EFJ4E45TU0J159427625
Jun 5, 2017
Judy
5 out of 5 stars review

Ling lasting most natural looking hair color

[This review was collected as part of a promotion.] I have been using this hair color for about 20 years. I find it high quality, easy to apply, and the most natural looking color. My daughter has had color done in salons at a much higher cost. I recently did her hair with wells, and her hair color now is very close to her natural color again. She was amazed

Review from Wella Professional
Helpful?5EFJ4E45TU0J159427625
Jun 17, 2019
Kelly
3 out of 5 stars review

Color is not as described!

[This review was collected as part of a promotion.] I bought 4A / 237 Medium Ash Brown to darken my brassy faded hair. And it is DARK. It almost looks black in artificial light and not even close to medium brown in natural light. I left it on for 30 minutes as instructed and my hair is so dark from it. I don't have anything against dark hair, but I did not have my hair bleached twice to get a color that looks almost like my natural hair color. I'm highly disappointed. Go lighter than you think you need to go.

Review from Wella Professional
Helpful?5EFJ4E45TU0J159427625