Virtue

Virtue Full Hair Care Shampoo, 8oz

4.5 stars out of 1074 reviews
(4.5)|
1,074 ratings
Virtue Full Hair Care Shampoo, 8ozVirtue Full Hair Care Shampoo 8oz
Shape:8 oz

Key item features

  • This extraordinarily lightweight formula
  • Helps build volume
  • Improve the health of hair over time
  • Lifts the roots for added volume
  • Adds density and body to hair strands
  • 84% of women said their hair felt thicker
  • 87% of women said their hair had more body
  • 86% of women said their hair looked fuller.
  • Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
Current price is $44.00$5.50/fl oz
Price when purchased online
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  • Free 90-day returns

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Columbus, 43215
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About this item

Product details

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Comparison Chart:
Hair Product FormLiquidsVirtue Full Hair Care Shampoo, 8ozLiquidsVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozLiquidsVirtue Recovery Hair Care Shampoo, 8ozLiquidsVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 ozLiquidsVirtue Colorkick Blue-Purple De-Brassing Hair Care Shampoo for All Hair Shades, 8 ozGelsAveda Pure Abundance Volumizing Shampoo - 8.5 ozLiquidsDavines VOLU Volume Enhancing Shampoo 8.45 ozLiquidsAmika The Kure Repair Shampoo 9.2 ozGelsAveda Be Curly Shampoo 8.5 ozLiquidsAveda Brilliant Shampoo Shampooing Restore Softness and Shine 8.5 oz
BrandVirtueVirtue Full Hair Care Shampoo, 8ozVirtueVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozVirtueVirtue Recovery Hair Care Shampoo, 8ozVirtueVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 ozVirtueVirtue Colorkick Blue-Purple De-Brassing Hair Care Shampoo for All Hair Shades, 8 ozAvedaAveda Pure Abundance Volumizing Shampoo - 8.5 ozDavinesDavines VOLU Volume Enhancing Shampoo 8.45 ozAmikaAmika The Kure Repair Shampoo 9.2 ozAvedaAveda Be Curly Shampoo 8.5 ozAvedaAveda Brilliant Shampoo Shampooing Restore Softness and Shine 8.5 oz
Hair TypeDamagedVirtue Full Hair Care Shampoo, 8ozDamagedVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozDamagedVirtue Recovery Hair Care Shampoo, 8ozCoarseVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 ozColor TreatedVirtue Colorkick Blue-Purple De-Brassing Hair Care Shampoo for All Hair Shades, 8 ozNormalAveda Pure Abundance Volumizing Shampoo - 8.5 ozAll Hair TypesDavines VOLU Volume Enhancing Shampoo 8.45 ozDryAmika The Kure Repair Shampoo 9.2 ozCurlyAveda Be Curly Shampoo 8.5 ozAll Hair TypesAveda Brilliant Shampoo Shampooing Restore Softness and Shine 8.5 oz
Hair Care Key BenefitsVolumizingVirtue Full Hair Care Shampoo, 8ozVolumizingVirtue Volumizing Full Hair Care Shampoo for Fine or Flat Hair, 2 ozHeat ProtectionVirtue Recovery Hair Care Shampoo, 8ozFrizz ControlVirtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 ozColor ProtectionVirtue Colorkick Blue-Purple De-Brassing Hair Care Shampoo for All Hair Shades, 8 ozVolumizingAveda Pure Abundance Volumizing Shampoo - 8.5 ozVolumizingDavines VOLU Volume Enhancing Shampoo 8.45 ozNo TearsAmika The Kure Repair Shampoo 9.2 ozCurl EnhancingAveda Be Curly Shampoo 8.5 ozMoisturizingAveda Brilliant Shampoo Shampooing Restore Softness and Shine 8.5 oz
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Current price is
$85.93
was $99.58
Items may be delivered on different dates

Customer ratings & reviews

4.5 out of 5 stars
stars1,074 ratings742 reviews
How item rating is calculated
  1. 5 stars75% (805)
  2. 4 stars8% (91)
  3. 3 stars11% (116)
  4. 2 stars3% (36)
  5. 1 star2% (26)

Reviews summary

Pros
  • : Has a non-overpowering aroma.
  • : Produces a rich, creamy lather with a small amount.
  • : Leaves hair with a clean feeling.
  • : Provides extra body and thickness to hair.
  • : Adds body and thickness to hair strands.
Neutral
  • : Can be nourishing, but may also cause dryness.
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Showing 1-3 of 742 reviews

Jan 10, 2026
Bonita D.
5 out of 5 stars review

Shampoo

After only using Virtue's shampoo and conditioner for a few weeks I have to say I am so impressed!!! Normally I wash my hair every other day, but I have been able to go four days before shampooing again. I do wet my hair down on the third day and blow it dry but it is good for another day. I think I could probably go two more days, actually. I've noticed my hair holds it's shape pretty well after sleeping on it all night. Doesn't seem to be going in ten different directions when I wake up. I am very happy with the product. I only wish it wasn't so expensive. I will be constantly on the lookout for sales.

Review from VIRTUE
Helpful?1YQUIQ2J58XW793410175
Dec 24, 2025
Claire C.
5 out of 5 stars review

Worth it

I was skeptical to switch from olaplex but I was looking for a shampoo that would truly provide some volume to my fine hair. Olaplex is wonderful but is more for damage control which I do not have. As a woman in perimenopause I needed a shampoo that was going to work on maintaining my hair quality.

Review from VIRTUE
Helpful?1YQUIQ2J58XW793410175
Aug 13, 2025
Robin A.
5 out of 5 stars review

A deal changer - the best !

I've tried many of your shampoo and conditioners. They are all great but this one is THE BEST for fine hair. I have a lot of hair but it's fine texture. It gets dry easily and splits. This shampoo is the bomb! My hair is smooth, soft, and no more split ends. I love it ❤️❤️❤️

Review from VIRTUE
Helpful?1YQUIQ2J58XW793410175