For Your Thirst (Per la Vostra Sete) - Campari Soda - Vintage Advertising Poster by Franz Marangolo c.1950 - Japanese Unryu Rice Paper Art Print 24 x 32 in

Pacifica Island Art uses an environmentally-friendly Unryu Japanese rice paper made by the Awagami Factory in Tokushima, Japan. Unryu, which translates to 'cloud dragon paper' in Japanese, features long strands of kozo fiber and is made from natural mulberry and hemp fibers using traditional Japanese Washi techniques - ABOUT THE ARTIST - Franz Marangolo - Franz Marangolo (1912–1995) drew with a light touch that many have compared to Jeanne Grignani’s and Brunetta Mateldi’s. Although he worked for many major companies – including Fiat, La Rinascente, and Martini e Rossi – that special touch appears to have been his trademark in the advertisement posters he created for Campari in the 1950s and ’60s. Here is how Campari advertisement was commented in a 1960s’ analysis: The word ‘Campari’ has been represented by illustrators in a myriad different ways, and accompanied by various images of the typical bottles and glasses; it has circulated in ads of all sizes, on newspapers and magazines of every type, always with an original touch, dominated by elegant lines and vibrant hues. From that single word, infinite sketches have sprung like from a firework: the sample case of labels, billboards, and drawings grows every day, making it hard – if not downright impossible – to produce a catalog, an inventory, or any classification by type, size, genre or distinction. Before our eyes, there is an increasing parade of lively inventions and sparkling and funny claims, in an astute and cheerful game of allegories. An illustration of the bottle and glass is now enough to produce a particularly inviting lure, in an aura of soft and enjoyable happiness. The offer is synonymous of exquisite and sociable gallantry, whether it is made up of a simple word and claim of merit and quality, or conveyed through a series of large, artistic billboards' (translated from G. Cenzato, “Campari, 1860-1960', Edizioni Campari, Milan).