Sheamoisture Organic Sm Prw Shampoo 12.5

Hair can become brittle for a number of reasons, including color-treating. Purple Rice Water Strength & Color Care Shampoo helps restore hair to a stronger, healthier state. This sulfate free shampoo by Shea Moisture is a hair strengthening shampoo and nourishing shampoo. Repair damaged hair, like color-treated or relaxed hair, with this strengthening shampoo and hair repair treatment that removes dulling residue, while restoring shine and strength. Made with Purple Rice, Wild Orchid, Sweet Violet Extract and Shea Moisture's certified organic fair trade shea butter, this strengthening shampoo and hair repair shampoo leaves hair looking regal. Once forbidden, Purple Rice, combines with Wild Orchid and Sweet Violet Extract in this mineral-rich cleanser that removes dulling reside, while restoring shine and strength. Purple pigment helps to naturally brighten and banish yellow, brassy tones. Apply this sulfate free shampoo to wet hair and gently massage the repairing shampoo into a rich lather. Rinse thoroughly. For best results, follow with our Purple Rice conditioner hair care. This strengthening shampoo and nourishing shampoo keeps color-treated damaged hair healthy and has been tested on our family for generations and never on animals, use as a hair treatment. No sulfates, no parabens, no phthalates, no propylene glycol, no mineral oil, no animal testing and no petroleum in this strengthening shampoo. Key Ingredients: Purple Rice Water: Rich in antioxidants. Legend has it that Purple Rice was once reserved for China's emperors. Wild Orchid Extract: Humectant properties promote moisture retention. Sweet Violet Extract: Provides slip to delicately detangle. OUR STORY: Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.