I received this product complimentary for testing purposes, but after trying it, I will definitely be purchasing in the future. I do use some rimmel London face products, but have never tried any of their lip products. This gloss is awesome! I'm usually more of an every day chapstick girl and will wear liquid lipsticks if going out. I also usually steer clear of glosses because they are so think and sticky. This is just the opposite! It is very lightweight and super moisturizing, not sticky at all! I also love the color (I got the smart pink shade) because I usually wear very neutral colors, nothing bright or bold. This was perfect for me! When you first apply it, it almost looks clear but shortly after it enhanced the natural color of my lips, giving them a slight pinky tint. Application was also super easy. I highly recommend purchasing this lip gloss.