Raw Nutrition BUM Itholate Protein Powder, Growth & Recovery, Vanilla, 25 Servings

I was very happy with the taste, texture and flavor of this isolate protein powder. A fear that I have when trying new products (especially protein supplements) is the texture and flavor. This product is high quality and has a great per serving price point. I appreciate the rich dark chocolate flavor. The only small disappointment is the label (I know, I'm being nit-picky); the label keeps lifting from the vertical edges and keeps getting stuck to other items in my cabinet. Sure, I could take it off, but I shouldn't have to. This was present on all the jars that were on the shelf at Sam's Club, so this appears to be a packaging quality issue rather than an isolated issue.

For protein power I usually get the optimum nutrition brand of protein powder since it was the best for the price, but then I found this one at my local sam's club. While I will admit to not feeling any real difference physcially between using the two (I mean, whey protein is whey protein), but I will admit a BIG difference in flavor. The protein powders I used before had a hint of the flavor they mention on the label, but this one ACTUALLY has the flavor they say it does. Now my protein shakes taste chocolatey without having to add any other chocolate flavors or syrups. This fact, along with a good price, will keep me buying this protein powder.