Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
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Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900

4.3 stars out of 834 reviews
(4.3)|
834 ratings

Key item features

  • THE LIFT YOU DESIRE Amplify your assets with the Maidenform® Love the Lift® Lace Demi Push-Up Bra — our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra® technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift® Push-Up Bra offers the style, structure, and confidence you deserve.
  • MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk.
  • UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there.
  • SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines.
  • DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love.
  • CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra.
  • MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size : C ; band size: 36
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Customer ratings & reviews

4.3 out of 5 stars
stars834 ratings442 reviews
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Reviews summary

Pros
  • : Provides good support and lift.
  • : Provides a comfortable amount of elevation.
  • : Fits according to standard bra size measurements.
  • : Provides lift and stability without digging.
  • : Made of high-quality material and located to avoid skin contact.
Neutral
  • : Provides smooth support, but can be roomy with excess padding.
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Showing 1-3 of 442 reviews

Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?1RZQTGEAST4O135506030
May 26, 2021
Sunsinger
5 out of 5 stars review

Seller Verified Purchase

Highly Recommended

This is a wonderful bra. The composite parts, fabric, lace, and hooks/eyes are high quality. It fits perfectly, it's very pretty and once I wore it, I immediately bought 3 more in different colors. Best of all, it does the job required of it. I highly recommend it.

Review from Maidenform
Helpful?1RZQTGEAST4O135506030
May 13, 2024
Trixie Van Ausdal
5 out of 5 stars review

Seller Verified Purchase

Comfort and lift

I really love how this bra gives me the cleavage and lift that I want, and it's very very comfortable— and the gold floral decoration makes it a very beautiful bra

Review from Maidenform
Helpful?1RZQTGEAST4O135506030