Maidenform Underwire, Love The Lift Smoothing Lace Demi, Push-Up Bra for Women, Autumn Orchid W/Rose Gold
Maidenform Underwire, Love The Lift Smoothing Lace Demi, Push-Up Bra for Women, Autumn Orchid W/Rose Gold
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Maidenform Underwire, Love The Lift Smoothing Lace Demi, Push-Up Bra for Women, Autumn Orchid W/Rose Gold

4.3 stars out of 752 reviews
(4.3)|
752 ratings

Key item features

  • MAXIMUM LIFT - Our most uplifting underwire bra style that pushes both up and in for head-turning cleavage.
  • UNDERWIRE SUPPORT - Women's demi bra offers push-up technology, engineered to make the most of every curve.
  • TWO WAYS TO WEAR IT - Push-up bra features adjustable, convertible straps that can be worn traditional or crisscross.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.
  • SO MANY OPTIONS - Great colors, some with lace-accented cups, others with T-shirt smooth cups and lace trim at the sides.
  • HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.
Current price is $28.49
Price when purchased online
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Columbus, 43215
Arrives by Tue, Feb 3
Sold by Iggy's Pro Seller
Fulfilled by Walmart
4.63768115942029 stars out of 5, based on 69 seller reviews(4.6)
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About this item

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Customer ratings & reviews

4.3 out of 5 stars
stars752 ratings406 reviews
How item rating is calculated

Reviews summary

Pros
  • : Accurate sizing for comfortable wear.
  • : Provides a comfortable amount of lift and shaping.
  • : Provides all-day wear comfort with smooth fabric.
  • : Provides lift and stability without digging.
  • : Made of smooth durable material.
Neutral
  • : Can be snug and smooth, but also loose or high-cut depending on user.
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Showing 1-3 of 406 reviews

Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?2M3RJ410TKBJ15109209005
Mar 5, 2025
Mandy O
5 out of 5 stars review

Seller Verified Purchase

38b Maiden form Push-up bra

Very comfortable, doesn't rise up. Fits well.

Review from Maidenform
Helpful?2M3RJ410TKBJ15109209005
Apr 17, 2016
Laurie Sayre
5 out of 5 stars review

Seller Verified Purchase

Comfortable

I bought these bras a couple of weeks ago. I have bought many bras the past 6 months and most get returned because they don't fit or are uncomfortable. I am so pleased with these 3. You really don't know how pleased I am. I am tickled pink really. Thank you so much. 1 of them I will be buying a couple more of because it was incredibly comfortable. (ML9900AB). Thank you again.

Review from Maidenform
Helpful?2M3RJ410TKBJ15109209005