Loomaknoti Aysal Armilli 9' x 12' Distressed Indoor Area Rug , Beige/Brown

[This review was collected as part of a promotion.] Holy moly, this rug from the delightfully named Loomaknoti is so unbelievably SOFT!! It feels absolutely luxurious, and my cats must agree, because they will not leave it alone. I don't blame them, to be honest. It is incredibly soft and cozy and feels inviting, and although it arrived tightly rolled, it lies flat with no problem. No annoying curling ends! Its quality is undeniable, too, with excellent craftsmanship, especially visible in the stitching around the edges. It has a low pile, making it perfect for the home of a wheelchair user. I really appreciate that, unlike other rugs I've owned in the past, it doesn't roll up or scrunch or flip over or otherwise get in the way of my wheels. Lastly, the color is lovely! It's much bluer in person than in images I found online, which I regard as a good thing. The lighter, truer blue hue is a simple and beautiful way to add a pop of color to an otherwise drab area. I also know that cats can see shades of blue and green, so I wonder if that's part of what makes them love this rug so much? I don't know. It could simply be that they have EXCELLENT taste. Yeah...that's probably it. ;)