L'Oreal Paris Feria Shimmering Permanent Hair Color, 52 Auburn Rose (Medium Reddish Brown), Unisex, 1 Kit
L'Oreal Paris Feria Shimmering Permanent Hair Color, 52 Auburn Rose (Medium Reddish Brown), Unisex, 1 Kit
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L'Oreal Paris Feria Shimmering Permanent Hair Color, 52 Auburn Rose (Medium Reddish Brown), Unisex, 1 Kit

4 stars out of 1264 reviews
(4.0)|
1,264 ratings
L'Oreal Paris Feria Shimmering Permanent Hair Color, 52 Auburn Rose (Medium Reddish Brown), Unisex, 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 52 Auburn Rose Medium Reddish Brown Unisex 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 82 Strawberry Blonde Light Rose Blonde 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 42 Burgundy Blush Deep Reddish Brown Unisex 1 Kit
Hair Color Shade:52 Auburn Rose (Medium Reddish Brown)
42 Burgundy Blush, $7.97
selected, 52 Auburn Rose (Medium Reddish Brown), $12.71
82 Strawberry Blonde, $12.97
Multipack Quantity:1

Key item features

  • Feria's Bonding Care Complex Conditioner helps repair strength of weak hair bonds, keeping hair strong and healthy-looking for multi-dimensional color vibrancy
  • Up to 40 percent stronger hair versus hair not treated with Bonding Care Complex Conditioner
  • Formulated with 3X highlights for a prismatic blush shimmer. Feria's prismatic color spectrum is custom-blended by L'Oreal Paris expert colorists for bold, head-turning hair color shades
  • Vegan formula - no animal derived ingredients or by-products
Current price is $12.71
Price when purchased online
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One-time purchase $12.71

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Customer ratings & reviews

4 out of 5 stars
stars1,264 ratings959 reviews
How item rating is calculated
  1. 5 stars58% (731)
  2. 4 stars16% (197)
  3. 3 stars8% (103)
  4. 2 stars5% (59)
  5. 1 star14% (174)

Reviews summary

Pros
  • : Process is smooth and straightforward.
  • : Directions are easy to follow.
  • : Produces rich, multi-dimensional color.
Neutral
  • : Can be vibrant, but may not match expected shades.
  • : Can be strong, but also mild and pleasant.
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Showing 1-3 of 959 reviews

Mar 20, 2025
Laura
Top Reviewer
Item details
Hair color shade: 82 Strawberry Blonde (Light Rose Blonde)
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Great box dye!!!

I normally have to buy 2-3 boxes of ANY kind of hair dye that I buy because my hair is super thick, doesn't look like it at all, but IS. With this brand%26specific kind, I got 1 box; I could've used like 1/4 more of a bottle, but with every other brand, 2 boxes isn't quite enough. Plus, my hair doesn't feel extra-damaged like with most other box dyes - in fact, it feels healthier%26softer since using it the other morning.

Helpful?651FSZ2EC91G2817708315
Aug 6, 2025
Roni
Item details
Hair color shade: 82 Strawberry Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

The color is darker than the description but, it fades quickly so all is good. to maintain color I must use it every 4 weeks.

Helpful?651FSZ2EC91G2817708315
Jan 14, 2026
Richard
Top Reviewer
Item details
Hair color shade: 82 Strawberry Blonde
Multipack quantity: 1
4 out of 5 stars review

Verified Purchase

Buyer beware

I wanted to try this color dye to see how it comes out. It's VERY thin and it'll definitely make a mess during application. Color came out much darker than the color specifies. It definitely covers your gray. It has more than a hint of red/pink - it came out way darker than a strawberry blonde should.

Helpful?651FSZ2EC91G2817708315

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