L'Oreal Paris Elvive CV Purple Shampoo 6.7oz C18 24, 6.7 fl oz
L'Oreal Paris Elvive CV Purple Shampoo 6.7oz C18 24, 6.7 fl oz
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L'Oreal Paris Elvive CV Purple Shampoo 6.7oz C18 24, 6.7 fl oz

4.5 stars out of 713 reviews
(4.5)|
713 ratings

Key item features

  • Revive brassy colored hair and add nourishment with Elvive Color Vibrancy Anti-Brassiness Purple Shampoo
  • Purple shampoo enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 use
  • Color correcting shampoo helps keep color vibrant in between colorings on highlighted brunette, blonde and grey hair
  • Once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes - For best results, follow with Elvive Color Vibrancy Anti-Brassiness Purple Conditioner
  • On all other wash days, use Elvive Color Vibrancy Protecting Shampoo and Conditioner for up to 60 days of sealed-in color vibrancy - based on 4 washings per week using the system of shampoo and conditioner- See Disclaimer
Current price is $4.9774.2 ¢/fl oz
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Customer ratings & reviews

4.5 out of 5 stars
stars713 ratings318 reviews
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Reviews summary

Pros
  • : Has a scent that is not overpowering.
  • : Effective for blonde, highlighted, and silver hair.
  • : Produces abundant foam when used.
  • : Has a deep, rich tone that neutralizes brassy tones.
  • : Offers great value at this cost.
Neutral
  • : Can be drying, but also gentle with proper use.
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Showing 1-3 of 318 reviews

Mar 11, 2025
Amra
Top Reviewer
Item details
Size: 6.7 fl oz
5 out of 5 stars review

Verified Purchase

Yes

This is the best purple shampoo I have tried so far. I left it on my hair for around 30 minutes with a shower cap and it turned my hair a bit purple and evened out tones. I would leave it for 15 minutes to avoid the purple. After washed it an additional time my hair color was even and the purple was gone.

Helpful?5W5ROX9ZUKDD191812134
Mar 29, 2025
V
Item details
Size: 6.7 fl oz
5 out of 5 stars review

Verified Purchase

Your new favorite purple shampoo!

This purple shampoo makes my hair more white than grey. It's gentle so I use it every other day regularly. I get lots of compliments and my hair doesn't look yellow or dry. I use the same brand conditioner in the tube.

Helpful?5W5ROX9ZUKDD191812134
May 16, 2020
jennny
5 out of 5 stars review

Verified Purchase

Works better and smells nicer than a few other more expensive purple shampoos I've used. Small bottle, but great low price, you only need to use it once or twice a week. Very pigmented! Highly recommend!

Helpful?5W5ROX9ZUKDD191812134