Overall pick

Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver + Grey Hair, Anti Brass + Yellow Tones, Sulfate Free Toning Shampoo, 10oz

4.4 stars out of 376 reviews
(4.4)|
376 ratings

Key item features

  • Ultra-violet pigment offers intense toning for both blondes + brunettes
  • Removes unwanted brass and yellow/warm tones in hair
  • Shine restoring + instantly illuminating
  • Gently clarifying
  • For all hair types
  • Contains Zip-Up Technology: Proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles, and helping protect hair from environmental stressors + color fade
  • Cruelty Free
  • Keratin Safe
  • Free of sulfates, parabens, phthalates + silicones
Current price is $11.97$1.20/fl oz
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Columbus, 43215
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Customer ratings & reviews

4.4 out of 5 stars
stars376 ratings206 reviews
How item rating is calculated

Reviews summary

Pros
  • : Has a clean scent.
  • : Helps preserve cool, ashy blonde shades.
  • : Offers great value for the amount.
  • : Helps cut brassy tones in highlights.
  • : Produces a generous amount of lather when used.
  • : Retains and tones hair color with minimal fading.
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Showing 1-3 of 206 reviews

Dec 15, 2025
JCat9999
Top Reviewer
Item details
Count: 1
Size: 10 oz
5 out of 5 stars review

Verified Purchase

excellent product.

I believe I have tried every product this company has. I have white gray hair. This shampoo along with the Clarifying shampoo does a great job on my hair. I don't use the clarifying shampoo but every 3rd wash. It strips the old shampoo from your hair. Good products

Helpful?40FNKOM1EQMP336719477
May 30, 2025
Jennifer
Item details
Count: 1
Size: 10 oz
5 out of 5 stars review

Verified Purchase

Great shampoo for blonde hair

This is the first time I've ever used this shampoo. I purchased because it was on sale. I honest to goodness think this is better than a higher priced salon shampoo for blonde hair. It makes my hair feel clean, it doesn't weigh it down, and I can see all tones of blonde in my hair! I have had many compliments on the look of my hair just since using it - and I am styling it exactly the same as I did prior to using this shampoo. I will definitely purchase again!

Helpful?40FNKOM1EQMP336719477
May 10, 2025
Sylvia
5 out of 5 stars review

Verified Purchase

great product!

I absolutely love this toner it did such a good job taking the yellow broze put ofy hair and it smells SOO good. it looks like a small bottle but there is a ton of it amd i have alot of hair so its red worth the buy.

Helpful?40FNKOM1EQMP336719477