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John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 oz

4.4 stars out of 1163 reviews
(4.4)|
1,163 ratings

Key item features

  • THICKENING SHAMPOO - This hair thickening shampoo gets you 200% thicker*, fuller hair (*vs a basic shampoo) instantly
  • UNIQUE TECHNOLOGY - Our technology aligns and creates spaces between hair fibers as you cleanse, resulting in hair that looks and feels thicker
  • EXPERTLY FORMULATED SHAMPOO - Infused with biotin and hyaluronic acid, this thickening shampoo visibly plumps, leaving you with thicker, fuller and stronger hair in only one use
  • INGREDIENTS YOU CAN TRUST - this volumizing shampoo is silicone-free and vegan
  • MORE THAN SHAMPOO - Try the whole ULTRAfiller+ line– together, all three products (thickening shampoo, conditioner and spray) get you the best results
Current price is $10.97$1.10/fl oz
Price when purchased online
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John Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 oz
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Comparison Chart:
Hair Product FormCreamsJohn Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 ozLiquidsNative Vanilla & Cactus Flower Shampoo 16.5 fl ozCreamsJohn Frieda Anti Frizz Shampoo for Damaged and Frizzy Hair, Paraben and Phthalate Free, 10.1 ozLiquidsL'Oreal Paris Sulfate Free Thickening Shampoo for Fortifying Fine Hair, EverPure, 8.5 fl ozCreamsJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozLiquidsThicker Fuller Hair Gentle Cleansing Shampoo for All Hair Types, with Mongongo Oil and Green Coffee, 12 ozCreamsRaw Sugar The Grow Pro Shampoo - Passion Fruit Marula Zinc - 18 fl oz Raw Sugar The Grow Pro Shampoo with Vegan Biotin, Marula Oil & Zinc, 18 fl ozLiquidsPantene Pro-V Miracles Shampoo, Infinite Lengths Biotin Collagen, for All Hair Types, 13.5 fl ozCreamsJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozLiquidsOGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. oz
BrandJohn FriedaJohn Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 ozNativeNative Vanilla & Cactus Flower Shampoo 16.5 fl ozJohn FriedaJohn Frieda Anti Frizz Shampoo for Damaged and Frizzy Hair, Paraben and Phthalate Free, 10.1 ozL’Oréal ParisL'Oreal Paris Sulfate Free Thickening Shampoo for Fortifying Fine Hair, EverPure, 8.5 fl ozJohn FriedaJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozThicker Fuller HairThicker Fuller Hair Gentle Cleansing Shampoo for All Hair Types, with Mongongo Oil and Green Coffee, 12 ozRaw SugarRaw Sugar The Grow Pro Shampoo - Passion Fruit Marula Zinc - 18 fl oz Raw Sugar The Grow Pro Shampoo with Vegan Biotin, Marula Oil & Zinc, 18 fl ozPantenePantene Pro-V Miracles Shampoo, Infinite Lengths Biotin Collagen, for All Hair Types, 13.5 fl ozJohn FriedaJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozOGXOGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. oz
Hair TypeFineJohn Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 ozAll Hair TypesNative Vanilla & Cactus Flower Shampoo 16.5 fl ozAll Hair TypesJohn Frieda Anti Frizz Shampoo for Damaged and Frizzy Hair, Paraben and Phthalate Free, 10.1 ozFineL'Oreal Paris Sulfate Free Thickening Shampoo for Fortifying Fine Hair, EverPure, 8.5 fl ozColor TreatedJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozAll Hair TypesThicker Fuller Hair Gentle Cleansing Shampoo for All Hair Types, with Mongongo Oil and Green Coffee, 12 ozAll Hair TypesRaw Sugar The Grow Pro Shampoo - Passion Fruit Marula Zinc - 18 fl oz Raw Sugar The Grow Pro Shampoo with Vegan Biotin, Marula Oil & Zinc, 18 fl ozAll Hair TypesPantene Pro-V Miracles Shampoo, Infinite Lengths Biotin Collagen, for All Hair Types, 13.5 fl ozNormalJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozAll Hair TypesOGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. oz
Hair Care Key BenefitsRepairingJohn Frieda ULTRAfiller Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 ozVolumizingNative Vanilla & Cactus Flower Shampoo 16.5 fl ozFrizz ControlJohn Frieda Anti Frizz Shampoo for Damaged and Frizzy Hair, Paraben and Phthalate Free, 10.1 ozVolumizingL'Oreal Paris Sulfate Free Thickening Shampoo for Fortifying Fine Hair, EverPure, 8.5 fl ozColor ProtectionJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozThickeningThicker Fuller Hair Gentle Cleansing Shampoo for All Hair Types, with Mongongo Oil and Green Coffee, 12 ozThickeningRaw Sugar The Grow Pro Shampoo - Passion Fruit Marula Zinc - 18 fl oz Raw Sugar The Grow Pro Shampoo with Vegan Biotin, Marula Oil & Zinc, 18 fl ozNourishingPantene Pro-V Miracles Shampoo, Infinite Lengths Biotin Collagen, for All Hair Types, 13.5 fl ozColor ProtectionJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozVolumizingOGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. oz
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Customer ratings & reviews

4.4 out of 5 stars
stars1,163 ratings465 reviews
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Showing 1-3 of 465 reviews

Nov 26, 2025
AdirondackGrammy
Item details
Size: 10 fl oz
Shampoo and conditioner type: Daily Shampoos
5 out of 5 stars review

Verified Purchase

Love both the shampoo and conditioner

My hair was thinning a bit. I have used John Frieda products for many years, so when I saw the "filler" shampoo and conditioner, decided to try it. I am very pleased. It has made my hair a bit fuller, and easy to comb through. I find that not using my hair dryer after using them makes my hair slightly less frizzy. As a side note, the price on the size that Walmart sells is quite a bit less than my local pharmacy for a smaller size tube.

Helpful?4OHULB6ULKMX5038964443
Jan 13, 2026
Diane
Item details
Size: 10 fl oz
Shampoo and conditioner type: Daily Shampoos
5 out of 5 stars review

Verified Purchase

I love this shampoo! My hair loves it too! I get lots of lather with just a small quarter size amount of shampoo. The fragrance is light and fresh. My hair feels thicker after rinsing it. I follow up with the John Frieda thickening product and use the hair spray too! I have very fine hair and John Frieda certainly works for me!

Helpful?4OHULB6ULKMX5038964443
Jan 13, 2026
Thunder
Item details
Size: 10 fl oz
Shampoo and conditioner type: Daily Conditioners
5 out of 5 stars review

Verified Purchase

Great results %26 easy to use

This conditioner went on easy and rinsed off well. I have used it several times so far and am pleased with the results. I also added a bit of mousse to my hair after rinsing and it really made my hair feel fuller. It was easy to comb out without knots.

Helpful?4OHULB6ULKMX5038964443

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