Overall pick

John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 oz

4.5 stars out of 1184 reviews
(4.5)|
1,184 ratings

Key item features

  • THICKENING SHAMPOO - This hair thickening shampoo gets you 200% thicker*, fuller hair (*vs a basic shampoo) instantly
  • UNIQUE TECHNOLOGY - Our technology aligns and creates spaces between hair fibers as you cleanse, resulting in hair that looks and feels thicker
  • EXPERTLY FORMULATED SHAMPOO - Infused with biotin and hyaluronic acid, this thickening shampoo visibly plumps, leaving you with thicker, fuller and stronger hair in only one use
  • INGREDIENTS YOU CAN TRUST - this volumizing shampoo is silicone-free and vegan
  • MORE THAN SHAMPOO - Try the whole ULTRAfiller+ line– together, all three products (thickening shampoo, conditioner and spray) get you the best results
Current price is $10.97$1.10/fl oz
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Columbus, 43215
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Customer ratings & reviews

4.5 out of 5 stars
stars1,184 ratings467 reviews
How item rating is calculated

Reviews summary

Pros
  • : Has a potent, professional-grade fragrance.
  • : Produces rich lather for effective cleaning.
  • : Provides noticeable thickness to hair.
  • : Leaves hair feeling stable and in control.
  • : Provides extra hair bulk without weighing it down.
Neutral
  • : Offers varying value, from affordable to expensive.
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Showing 1-3 of 467 reviews

Nov 26, 2025
AdirondackGrammy
Item details
Size: 10 fl oz
Shampoo and conditioner type: Daily Shampoos
5 out of 5 stars review

Verified Purchase

Love both the shampoo and conditioner

My hair was thinning a bit. I have used John Frieda products for many years, so when I saw the "filler" shampoo and conditioner, decided to try it. I am very pleased. It has made my hair a bit fuller, and easy to comb through. I find that not using my hair dryer after using them makes my hair slightly less frizzy. As a side note, the price on the size that Walmart sells is quite a bit less than my local pharmacy for a smaller size tube.

Helpful?4OHULB6ULKMX5038964443
Jan 13, 2026
Diane
Item details
Size: 10 fl oz
Shampoo and conditioner type: Daily Shampoos
5 out of 5 stars review

Verified Purchase

I love this shampoo! My hair loves it too! I get lots of lather with just a small quarter size amount of shampoo. The fragrance is light and fresh. My hair feels thicker after rinsing it. I follow up with the John Frieda thickening product and use the hair spray too! I have very fine hair and John Frieda certainly works for me!

Helpful?4OHULB6ULKMX5038964443
Jan 13, 2026
Thunder
Item details
Size: 10 fl oz
Shampoo and conditioner type: Daily Conditioners
5 out of 5 stars review

Verified Purchase

Great results %26 easy to use

This conditioner went on easy and rinsed off well. I have used it several times so far and am pleased with the results. I also added a bit of mousse to my hair after rinsing and it really made my hair feel fuller. It was easy to comb out without knots.

Helpful?4OHULB6ULKMX5038964443