Best seller

Schwarzkopf Color Ultime Hair Color, 5.89 Radiant Plum, 1 Application - Permanent Red Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

4.5 stars out of 1973 reviews
(4.5)|
1,973 ratings

Key item features

  • EXCLUSIVE REDS: Daring and delight - Color Ultime’s various shades of red hair color suit any complexion and complement big-volume hairstyles for glamorous looks
  • SHOW STOPPING SHINE: Infused with Diamond Brilliance serum, this hair color for women delivers color results with luminous shine
  • HAIR DYE: Formulated with a special UV filter, color Ultime's hair color kit provides additional protection
  • FADE RESISTANT VIBRANCY: With our rich red shades, this vibrant permanent hair dye color gives up to 10 weeks of show-stopping color intensity - even on gray
  • FIND YOUR SHADE: For best results, choose a color in the shade level that best matches your current color. The shade map on the back of pack will help you find the best shade for you
Current price is $9.43
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $9.43
One-time purchase $9.43

How do you want your item?

Try 30 days of Free Shipping with Walmart+! Choose plan at checkout.
How do you want your item?
Columbus, 43215
Arrives by Wed, Feb 4
.
Order within 53 min
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
walmart plus

Get free delivery, shipping and more*

*Restrictions apply
Try Walmart+ now

About this item

Product details

Specifications

Directions

Warranty

Ingredients

Warnings

Frequently bought together

Schwarzkopf Color Ultime Hair Color, 5.89 Radiant Plum, 1 Application - Permanent Red Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks $9.43

Schwarzkopf Color Ultime Hair Color, 5.89 Radiant Plum, 1 Application - Permanent Red Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks
current price $9.43

Schwarzkopf Color Ultime Hair Color, 5.89 Radiant Plum, 1 Application - Permanent Red Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

4.5 out of 5 Stars. 1973 reviews

Best seller KISS Colors & Care Maximum Strength Lift-up Complete Bleach Toner Kit, Ice $6.97

Best seller
KISS Colors & Care Maximum Strength Lift-up Complete Bleach Toner Kit, Ice
current price $6.97

KISS Colors & Care Maximum Strength Lift-up Complete Bleach Toner Kit, Ice

4.4 out of 5 Stars. 846 reviews

Dualsenses Color Brilliance Conditioner by Goldwell for Unisex - 10.1 oz Conditioner $14.26 Was $20.19 $1.41/fl oz

Dualsenses Color Brilliance Conditioner by Goldwell for Unisex - 10.1 oz Conditioner
current price Now $14.26, Was $20.19
$1.41/fl oz

Dualsenses Color Brilliance Conditioner by Goldwell for Unisex - 10.1 oz Conditioner

4.5 out of 5 Stars. 6 reviews

Goldwell Dualsenses Color Brilliance Shampoo 10.1 oz $17.76 Was $20.50 $1.75/fl oz

Goldwell Dualsenses Color Brilliance Shampoo 10.1 oz
current price Now $17.76, Was $20.50
$1.75/fl oz
+$7.75 shipping

Goldwell Dualsenses Color Brilliance Shampoo 10.1 oz

4.9 out of 5 Stars. 16 reviews
Current price is
$48.42
was $57.09
Items may be delivered on different dates

Customer ratings & reviews

4.5 out of 5 stars
stars1,973 ratings886 reviews
How item rating is calculated

Reviews summary

Pros
  • : Has a deep, vibrant shade with purple or cherry undertones.
  • : Has a rich color.
  • : Has a non-overpowering fragrance.
Generated by AI

Customer images

  • +303 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 886 reviews

Jan 9, 2026
staci
Top Reviewer
Item details
Hair color shade: 5.29 Vintage Red
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

The only red I'll ever buy!!!

For a temporary color this one lasts for months!!! I only have to buy it once maybe twice a year. It's my favorite brand and shade of red. I have light brown hair naturally and this dye allows my hair to turn a beautiful red and not the purplish color other brands tend to turn my hair. easy to apply to root area with tip. Smell is not over powering at all and has a flowery scent.

Helpful?4CQC1LOW60IQ1694719329
Oct 27, 2025
Jennifer
Item details
Hair color shade: 5.29 Vintage Red
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I really liked how vivid and bright the color was. I have used this color for about five years and I am still impressed with the color. I am impressed by how great the conditioner is; I wish I had it in a bottle. I will continue using this for years to come.

Helpful?4CQC1LOW60IQ1694719329
Oct 25, 2025
erika
Item details
Hair color shade: 5.29 Vintage Red
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I don't typically use this brand because it's more on the costly side. however, there have been many good opportunities lately to find deals or promotions. so I got a great deal and only paid $9, especially when you have it shipped from the warehouse. I love the way it came out, it feels Rich and not cheap looking

Helpful?4CQC1LOW60IQ1694719329