Clairol Professional Liquicolor Permanente, Dark Ultra Cool Blonde 2 oz

only color i have used for over 40 years

I bought Soy Plex, yet the color was a NN and it didn't work out for me because it didn't look natural. I tried another of the Soy Plex that was an AA/D that was even blue in the bottle, however my hair still came out brassy (maybe the shade was too light?). Brass is my nemesis. I tried the 4AA/37D and can't believe the results. I'm astounded! This is the color I've been wanting forever. Do not panic when you put it on since it looks purplish black when you apply it. It is a soft brown that doesn't come out green although there's extra ash. It completely changed my day because I was in awe that all the brass is GONE. I would not hesitate to put all over, but I only put on the roots and combed down some so I could keep some of the blond. I swear you will love this color and take advantage of the sale happening till the end of November. I had to share since I've been trying for so long to find a color that doesn't look fake or have orange tones.