Best seller

Clairol Bold & Bright Permanent Hair Color Creme, V3 Intense Passion Plum, Hair Dye, 1 Application

4.5 stars out of 1547 reviews

(4.5)|

Hair Color Shade:V3 Intense Passion Plum-Out of stock

BR4 Fruits of the Forest, $8.30

M5 Deepest Guava, $8.44

20 Black Licorice, $8.44

53 Dulce de Leche, $8.44

71 Caramel Bronde, $8.44

110 Pina Colada, $8.30

selected, V3 Intense Passion Plum, $8.44, Out of stock

R6 Intense Cherry, $10.99, Out of stock

28 Wild Blackberry, $8.44, Out of stock

40 Cafecito, $8.44, Out of stock

50 Brown Sugar, $8.44, Out of stock

67 Chocolate, $8.44, Out of stock

Multipack Quantity:1-Out of stock

Key item features

UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
Shade: Intense Passion Plum, with vivid purple hues that create a spark

Specs

Color descriptor
Vibrant
Hair color cat
Purple
Hair color type
Chemical Hair Dyes
Treatment time
10 min
Finish
Color Boost Glaze Finish
Hair coverage
Full Coverage

Reviews summary

Pros

: Comes with step-by-step guides.
: Produces deep, bold colors.
: Simple application process.
: Has a bold and bright display.
: Has a sweet, subtle scent.

Generated by AI

Current price is $8.44

Price when purchased online

Not Available

How do you want your item?

Not available

About this item

Product details

Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & Bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
Shade: Intense Passion Plum, with vivid purple hues that create a spark

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Color descriptor

Vibrant

Hair color cat

Purple

Hair color type

Chemical Hair Dyes

Treatment time

10 min

Indications

Stop Use Indications

IMPORTANT SAFETY WARNINGS:. HAIR COLOR PRODUCTS MAY CAUSE ALLERGIC REACTIONS, WHICH IN RARE CASES CAN BE SEVERE. TATTOOS MAY INCREASE THE RISK OF ALLERGY TO THIS PRODUCT. CONDUCT A SKIN ALLERGY TEST 48 HOURS PRIOR TO EACH APPLICATION, EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS BEFORE. REMEMBER TO BUY THE PRODUCT 48 HOURS IN ADVANCE. DO NOT USE THIS PRODUCT IF YOU HAVE EXPERIENCED ANY REACTION TO HAIR COLOR PRODUCTS OR HAVE SENSITIVE, IRRITATED OR DAMAGED SCALP. IN THESE CASES, DO NOT CONDUCT THE SKIN ALLERGY TEST AND CONSULT A DOCTOR BEFORE USING ANY HAIR COLOR PRODUCT. READ AND FOLLOW INSTRUCTIONS CAREFULLY. IN RARE CASES, USE OF HAIR COLORANTS HAS BEEN ASSOCIATED WITH TEMPORARY OR PERMANENT SKIN DEPIGMENTATION (SKIN LIGHTENING OR LOSS OF COLOR). IF YOU NOTICE ANY SKIN DEPIGMENTATION OR OTHER UNEXPECTED REACTION SUCH AS PAIN OR SEVERE ITCHING, DISCONTINUE USE IMMEDIATELY. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. PRODUCT NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. CAN CAUSE ALLERGIC REACTIONS FOLOW THE SAFETY WARNINGS. Stop if allergic reaction appears

Directions

Instructions

Read and follow instructions on enclosed leaflet. Before coloring, do the allergy test and strand test. With gloves on, open tube 1 and squeeze contents into bottle 2; shake. Apply to hair according to the instructions and timing in the enclosed leaflet. Rinse and shampoo. Apply the HydraShine Conditioner (3). Dry and style your hair and admire your bright, bold color! After 2 weeks, apply the Color Boost Glaze to recharge and boost your color! With gloves on, apply the Color Boost Glaze to clean, damp hair; Leave it for 2-5 minutes; Rinse, style and enjoy!

Warranty

Warranty information

Caution: This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.,Caution: Hair colorants can cause severe allergic reactions. Temporary black henna tattoos may increase the risk of allergy. To reduce the risk follow these instructions. This product is not intended for use on persons under the age of 16.,Can cause an allergic reaction - follow the safety instructions. Perform allergy alert test 48 hours before coloring. Buy the product 48 hours in advance and conduct an allergy alert test every time you color even if you have used coloring products before. Read and follow instructions on enclosed leaflet. Keep out of reach of children. Do not color your hair if:- You have a rash on your face or sensitive, irritated, or damaged scalp,- you have ever experienced any skin reaction after coloring your hair or after a temporary black henna tattoo in the past. In case of any reaction or if in doubt, consult a doctor before using this product. Rinse hair well after application. Avoid contact with eyes. If contact occurs, rinse immediately with water. Wear suitable gloves.

Ingredients

PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, AMMONIA, SODIUM SULFATE, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, 1-HEXYL 4,5-DIAMINO PYRAZOLE SULFATE, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, PARFUM/FRAGRANCE, DICETYL PHOSPHATE, 2,4-DIAMINOPHENOXYETHANOL HCL, SODIUM SULFITE, CETETH-10 PHOSPHATE, STEARETH-200, 1-NAPHTHOL, ASCORBIC ACID, SODIUM HYDROXIDE, XANTHAN GUM, DISODIUM EDTA, 2-AMINO-4-HYDROXYETHYLAMINOANISOLE SULFATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE ACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINERALE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID. HYDRASHINE CONDITIONER: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, SODIUM BENZOATE COLOR BOOST GLAZE: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARETH-20, PHENOXYETHANOL, PARFUM/FRAGRANCE, GLYCERIN, ISOPROPYL ALCOHOL, MICA, POLYQUATERNIUM-37, POTASSIUM PHOSPHATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ARGANIA SPINOSA KERNEL OIL, HC RED NO. 3, TITANIUM DIOXIDE, BENZYL SALICYLATE, PPG-1 TRIDECETH-6, LIMONENE, LINALOOL, SODIUM HYDROXIDE, SORBITAN OLEATE, BASIC VIOLET 2, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, CITRIC ACID, EDTA.

Active Ingredients

PROPYLENE GLYCOL

Warnings

Warning Text

Similar items you might like

Based on what customers bought

Best seller L'Oreal Paris Superior Preference Permanent Hair Color, Medium Copper Brown, No-Drip Formula, 1 Kit $9.97 Was $12.39
Best seller
current price $9.97, Was $12.39
L'Oreal Paris Superior Preference Permanent Hair Color, Medium Copper Brown, No-Drip Formula, 1 Kit
4.1 out of 5 Stars. 4842 reviews
100+ bought since yesterday Revlon ColorSilk Permanent Hair Color, Bond Repair Complex, 31 Dark Auburn, 1 pack $4.97
100+ bought since yesterday
Sponsored
current price $4.97
Revlon ColorSilk Permanent Hair Color, Bond Repair Complex, 31 Dark Auburn, 1 pack
4.6 out of 5 Stars. 38938 reviews
In 50+ people's carts Revlon Color Effects, Permanent Frost & Glow Highlights $6.94 Was $9.95
In 50+ people's carts
Sponsored
current price $6.94, Was $9.95
Revlon Color Effects, Permanent Frost & Glow Highlights
4.3 out of 5 Stars. 2646 reviews
Best seller Clairol Natural Instincts Bold, Permanent Hair Color, Multiple Colors, 1 Kit, Hair Dye $7.98
Best seller
Available in additional 11 options
current price $7.98
Clairol Natural Instincts Bold, Permanent Hair Color, Multiple Colors, 1 Kit, Hair Dye
4.3 out of 5 Stars. 1722 reviews
100+ bought since yesterday Nutrisse Ultra Color Nourishing Bold Perm $8.47 Was $12.00
100+ bought since yesterday
Available in additional 56 options
current price $8.47, Was $12.00
Nutrisse Ultra Color Nourishing Bold Perm
4.2 out of 5 Stars. 9912 reviews
Clairol Textures & Tones 3N Cocoa Brown Permanent Moisture-Rich Haircolor, 1 application $9.98
Available in additional 2 options
current price $9.98
Clairol Textures & Tones 3N Cocoa Brown Permanent Moisture-Rich Haircolor, 1 application
4.2 out of 5 Stars. 13 reviews
Best seller Clairol ColorStrong Permanent Zero Ammonia Hair Dye, 4.0 Dark Brown - Barcelona Hair Color, 1 kit $13.97
Best seller
Available in additional 18 options
Options
current price $13.97
Clairol ColorStrong Permanent Zero Ammonia Hair Dye, 4.0 Dark Brown - Barcelona Hair Color, 1 kit
4.4 out of 5 Stars. 3051 reviews
In 50+ people's carts L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 1 kit $12.97
In 50+ people's carts
Available in additional 58 options
Options
current price $12.97
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 1 kit
4 out of 5 Stars. 13913 reviews
John Frieda Brown Permanent Precision Hair Dye Color Foam Kit, 5NBG Medium Chestnut Brown , 1 Application $11.92
current price $11.92
John Frieda Brown Permanent Precision Hair Dye Color Foam Kit, 5NBG Medium Chestnut Brown , 1 Application
4.5 out of 5 Stars. 106 reviews
Clairol Pro Creme 3NN Medium Rich Neutral Brown $8.22 Was $9.49
current price $8.22, Was $9.49
Clairol Pro Creme 3NN Medium Rich Neutral Brown
5 out of 5 Stars. 1 reviews
Clairol Professional Jazzing Hair Color, No.050 Fuschia Plum, 3 oz $9.12
current price $9.12
Clairol Professional Jazzing Hair Color, No.050 Fuschia Plum, 3 oz
4.5 out of 5 Stars. 2 reviews
Clairol Pure White 20 Volume Creme Developer , 8 oz Lightener $8.87
current price $8.87
Clairol Pure White 20 Volume Creme Developer , 8 oz Lightener
4.5 out of 5 Stars. 15 reviews
Best seller John Frieda Brown Permanent Precision Hair Color Foam Kit, 3VR Deep Cherry Brown Hair Dye, 1Ct $11.92
Best seller
Available in additional 2 options
current price $11.92
John Frieda Brown Permanent Precision Hair Color Foam Kit, 3VR Deep Cherry Brown Hair Dye, 1Ct
4.7 out of 5 Stars. 456 reviews
L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color $11.97
Available in additional 3 options
current price $11.97
L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color
4.1 out of 5 Stars. 4969 reviews
Revlon Colorsilk Moisture Rich Hair Color, Medium Chestnut Brown [67] 1 Each $9.49
Available in additional 2 options
current price $9.49
Revlon Colorsilk Moisture Rich Hair Color, Medium Chestnut Brown [67] 1 Each
4.5 out of 5 Stars. 182 reviews
50+ bought since yesterday Clairol Textures & Tones Hair Dye Ammonia-Free Permanent Hair Color Creme, 2N Mocha Brown, 1 Application $4.48
50+ bought since yesterday
Available in additional 24 options
current price $4.48
Clairol Textures & Tones Hair Dye Ammonia-Free Permanent Hair Color Creme, 2N Mocha Brown, 1 Application
4.3 out of 5 Stars. 1796 reviews
Best seller Clairol Nice'n Easy10 Permanent Hair Color Cream, 4 Dark Brown, Hair Dye, 1 Application $9.97
Best seller
Available in additional 13 options
current price $9.97
Clairol Nice'n Easy10 Permanent Hair Color Cream, 4 Dark Brown, Hair Dye, 1 Application
4.5 out of 5 Stars. 934 reviews
Clairol Soy4plex Liquicolor Permanent Hair Color - 7G/41G Medium Golden Blonde $8.32
current price $8.32
Clairol Soy4plex Liquicolor Permanent Hair Color - 7G/41G Medium Golden Blonde
5 out of 5 Stars. 3 reviews
Garnier Permanent Hair Color, 1 kit $15.26
Options
current price $15.26
Garnier Permanent Hair Color, 1 kit
4.2 out of 5 Stars. 24845 reviews
Clairol Age Defy Permanent Hair Color Creme, Hair Dye, 1 Application $15.99
Available in additional 6 options
Options
current price $15.99
Clairol Age Defy Permanent Hair Color Creme, Hair Dye, 1 Application
4.6 out of 5 Stars. 253 reviews

Customer ratings & reviews

4.5 out of 5 stars

stars1,547 ratings865 reviews

How item rating is calculated

Reviews summary

Pros

: Comes with step-by-step guides.
: Produces deep, bold colors.
: Simple application process.
: Has a bold and bright display.
: Has a sweet, subtle scent.

Generated by AI

Customer images

+390 images

Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.

Sort by |

Showing 1-3 of 865 reviews

Dec 17, 2025

Brenda

Item details

Hair color shade: 71 Caramel Bronde

Multipack quantity: 1

5 out of 5 stars review

Verified Purchase

The PERFECT blonde!

If you're looking for that perfect ashy blonde that isn't too ashy but also not too brassy…this is the color you've been needing all your life. The ammonia scent wasn't overpowering and my scalp despite it being sensitive - I didn't experience any issues.

Helpful?

Oct 22, 2025

Rachael

Top Reviewer

Item details

Hair color shade: 28 Wild Blackberry

Multipack quantity: 1

5 out of 5 stars review

Verified Purchase

Excellent

Excellent coverage super easy to use. Comes with color glaze and a great conditioner to use after you have colored. My hair is dark almost black I am 55 so a few grays unfortunately continue to haunt me. I use this brand and this shade and get so many compliments highly recommend

Helpful?

Jan 7, 2026

Walmart customer

Item details

Hair color shade: 50 Brown Sugar

Multipack quantity: 1

5 out of 5 stars review

Verified Purchase

love the color it is soft not brassy. has 2 different conditioners my hair in soft and shinynot like some that makes my hair dry. my hair fells healthier when I use this will definitely stick with this it is a little more expensive but well worth it

Helpful?

Rewards debit card.Earn 3% cash back, on up to $150spent each month.Terms apply.

Join OnePay Cash

Rollbacks & more

Easter

Grocery

Clothing, Shoes, & Accessories

Baby & Kids

Pharmacy, Health & Wellness

Home, Garden & Tools

Electronics

Gaming

Auto & Tires

Personal Care

Beauty

Toys & Outdoor Play

Household Essentials

Pet Supplies

School, Office & Art Supplies

Sports & Outdoors

Books, Movies, & Music

Party Supplies

Auto Care Services

Pharmacy

Health Services

Vaccines

Vision Center

Benefit Programs

Insurance Services

Lists

Registries

Gift Cards

Spark Good

Custom Cakes

Custom Cupcakes

Featured

Photo Gifts

OnePay Hub

Money & Other Services

Gift Cards

Protection Services

Home & Tech Services

Subscriptions

Subscription Products

Walmart Business

Industry solutions

It’s easier in the app

Pickup & Delivery

Get inspired

Clairol Bold & Bright Permanent Hair Color Creme, V3 Intense Passion Plum, Hair Dye, 1 Application

Key item features

Specs

Reviews summary

How do you want your item?

About this item

Product details

Specifications

Color descriptor

Hair color cat

Hair color type

Treatment time

Indications

Stop Use Indications

Directions

Instructions

Warranty

Warranty information

Ingredients

Ingredients

Active Ingredients

Warnings

Warning Text

Similar items you might like

Based on what customers bought

Best seller L'Oreal Paris Superior Preference Permanent Hair Color, Medium Copper Brown, No-Drip Formula, 1 Kit $9.97 Was $12.39

L'Oreal Paris Superior Preference Permanent Hair Color, Medium Copper Brown, No-Drip Formula, 1 Kit

100+ bought since yesterday Revlon ColorSilk Permanent Hair Color, Bond Repair Complex, 31 Dark Auburn, 1 pack $4.97

Revlon ColorSilk Permanent Hair Color, Bond Repair Complex, 31 Dark Auburn, 1 pack

In 50+ people's carts Revlon Color Effects, Permanent Frost & Glow Highlights $6.94 Was $9.95

Revlon Color Effects, Permanent Frost & Glow Highlights

Best seller Clairol Natural Instincts Bold, Permanent Hair Color, Multiple Colors, 1 Kit, Hair Dye $7.98

Clairol Natural Instincts Bold, Permanent Hair Color, Multiple Colors, 1 Kit, Hair Dye

100+ bought since yesterday Nutrisse Ultra Color Nourishing Bold Perm $8.47 Was $12.00