Certified Safe Organic Cotton Enhanced Diapers - Newborn - 66ct

The Who, The How, and the Why

At we put health first, from prenatals to pre-k, and we see a need for new standards now.

Who? We are big-hearted parents, activists, and developmental experts on a mission to impact our babies' development. Don't hesitate to reach out to our amazing customer service team at support if you have any questions or experience a leak (which may be due to sizing!)

How? Remove worries and encourage connection. During the time your baby is in diapers, their bodies are developing so rapidly and their brains are making 1 million+ connections per second! We're here to help you demystify development at your own pace, in a way that's unique to you and your baby. We see development as a dynamic flow, not a race to be won, because between the milestones are countless moments to create more connectedness and resilience.

Why? Our world has changed so dramatically, and having a baby today is more challenging than it's ever been.
We all care about developing brains and we know that everything in our baby's environment matters. Of course, you deserve to know what diapers are made of. Your baby will be in a diaper 24/7 for 3+ years - that means every single day. And of course, your baby deserves to be overprotected during this time. We should not have to worry about that. Our diapers are paired with inspiration and support to make this magical time more supported, because now is the time to thrive and connect, not worry.

What is the EWG VERIFIED mark?

As pioneer of the EWG VERIFIED diaper, our diapers are independently verified by a third-party team of scientists, chemists, and toxicologists to meet their rigorous standard for health, human safety, and transparency based on the latest research.

The EWG VERIFIED mark from the Environmental Working Group recognizes products that meet the strictest standards for human health. This means transparency. This means trust.

Over 92,000 personal care products have been screened against the EWG VERIFIED standard. Of those, only around 2,200 products have achieved the EWG VERIFIED mark, and there is only one diaper, . And it wasn't easy to do. They created a bar that we encourage the rest of the diaper industry to meet.

For over 30 years, the Environmental Working Group has been called the de facto regulator when it comes to chemicals found in everyday products, while we wait for Washington to set standards that will meaningfully protect the public from chemicals. Environmental health is public health.

Learn more about their work at EWG.org

*Outer cover made of 15% organic cotton

Outer packaging contains 100% recycled content.

Packaging uses 100% plastic alternative such as FSC-certified paper with great potential to be widely circular for majority of product packaging.