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Buyology: Truth and Lies About Why We Buy, (Paperback)

Name: Buyology: Truth and Lies About Why We Buy, (Paperback)
Brand: Martin Lindstrom
SKU: 11597151
Price: 10.41 USD
Availability: InStock

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Buyology: Truth and Lies About Why We Buy, (Paperback)Buyology Truth and Lies About Why We Buy Paperback 9780385523899

Book Format:Paperback

Key item features

Buyology: Truth and Lies About Why We Buy, (Paperback)
Author: Crown Publishing Group (NY)
ISBN: 9780385523899
Format: Paperback
Publication Date: 2010-02-02
Page Count: 272

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
2010-02-02
Pages
272
Reading level
General

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Product details

NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest--and drives us to buy. Among the questions he explores:

- Does sex actually sell?
- Does subliminal advertising still surround us?
- Can "cool" brands trigger our mating instincts?
- Can our other senses--smell, touch, and sound--be aroused when we see a product?

Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced--or turned off--by marketers' relentless attempts to win our loyalty, our money, and our minds.

Buyology: Truth and Lies About Why We Buy, (Paperback)
Author: Crown Publishing Group (NY)
ISBN: 9780385523899
Format: Paperback
Publication Date: 2010-02-02
Page Count: 272

info:

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

2010-02-02

Warranty

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Fiction/nonfiction	Non-FictionBuyology: Truth and Lies About Why We Buy, (Paperback)	Non-FictionSol's Texaco, (Paperback)	Non-FictionGod en Oordeel, (Paperback)	Non-FictionIt's A Lie, (Paperback)	Non-FictionThe Truth About Death, (Paperback)	Non-FictionMy Love and Truth (Paperback)	Non-FictionPre-Owned Tarascon Pocket Orthopaedica (Paperback) 0763766011 9780763766016	Non-FictionThe Bhagavadgita Conceals, (Paperback)	Non-FictionUNsmoke, (Paperback)	Non-FictionTolstoï, (Paperback)
Genre	Business & InvestingBuyology: Truth and Lies About Why We Buy, (Paperback)	Biography & MemoirsSol's Texaco, (Paperback)	-God en Oordeel, (Paperback)	-It's A Lie, (Paperback)	-The Truth About Death, (Paperback)	NonfictionMy Love and Truth (Paperback)	TextbooksPre-Owned Tarascon Pocket Orthopaedica (Paperback) 0763766011 9780763766016	Health, Mind & BodyThe Bhagavadgita Conceals, (Paperback)	-UNsmoke, (Paperback)	Biography & MemoirsTolstoï, (Paperback)
Pub date	2010-02-02Buyology: Truth and Lies About Why We Buy, (Paperback)	2024-06-21Sol's Texaco, (Paperback)	November 30, 2014God en Oordeel, (Paperback)	20250523It's A Lie, (Paperback)	2025-01-29The Truth About Death, (Paperback)	August 10, 2011My Love and Truth (Paperback)	-Pre-Owned Tarascon Pocket Orthopaedica (Paperback) 0763766011 9780763766016	2024-03-26The Bhagavadgita Conceals, (Paperback)	2024-11-16UNsmoke, (Paperback)	2019-10-25Tolstoï, (Paperback)