L'Oreal Paris Superior Preference Permanent Hair Color, Soft Silver Blonde, Fade-Defying, 1 Kit
L'Oreal Paris Superior Preference Permanent Hair Color, Soft Silver Blonde, Fade-Defying, 1 Kit
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L'Oreal Paris Superior Preference Permanent Hair Color, Soft Silver Blonde, Fade-Defying, 1 Kit

4.4 stars out of 13515 reviews
(4.4)|
13.5K ratings
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Preference Permanent Hair Color Medium Copper Brown No Drip Formula 1 Kit
Hair Color Shade:8S Soft Silver Blonde
Size:1 Kit

Key item features

  • L'Oreal Paris Superior Preference Permanent Hair Color, Soft Silver Blonde, Fade-Defying, 1 Kit
  • This product is a hair color.
  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color provides up to 9 weeks of radiant color.
  • It is suitable for all hair types and provides beautiful gray coverage.
  • The new oil-in-gel formula has a no-drip texture which offers better hair adherence and combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch.
  • This kit includes everything you need to color your hair at home with confidence, including Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet.
Current price is $12.97
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Customer ratings & reviews

4.4 out of 5 stars
stars13.5K ratings5,573 reviews
How item rating is calculated
  1. 5 stars75% (10.1K)
  2. 4 stars10% (1,363)
  3. 3 stars4% (566)
  4. 2 stars3% (377)
  5. 1 star8% (1,088)

Reviews summary

Pros

  • : Produces a color that resembles natural hair color.
  • : Produces vibrant, long-lasting color with good coverage and shine.
  • : Covers gray hair completely and uniformly.

Neutral

  • : Can be long-lasting, but may fade over time.
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Showing 1-3 of 5,573 reviews

May 17, 2020
Walmart customer
5 out of 5 stars review

Finally the best blonde

I purchased 9 natural blonde and this is hands down the best home one i have ever used, even compared to salons..I had strawberry blonde and missed being blonde so I had used Feria very platinum but woah did it turn white, so I bought this shade to be an almond/ash blonde and it is exactly what i was hoping for plus more:) very soft and sparkly..(but as others have said, strong smell, so maybe be next to an open window.

Review from lorealparisusa.com
Helpful?5PZCA6OXRO1X311273644
Apr 5, 2026
Shelly
Item details
Hair color shade: UL63 Hi-Lift Gold Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

This color really last longer than any I've used before. My hair feels great. I have below shoulder hair and there's plenty of color in this box. Its more expensive but worth it! I love this.

Helpful?5PZCA6OXRO1X311273644
Apr 25, 2025
Walmart customer
5 out of 5 stars review

Superior

[This review was collected as part of a promotion.] Sure! Here's a well-written positive review for L'Oréal Paris hair dye in a soft blonde shade: --- 5-Star Review: L'Oréal Paris Hair Dye – Soft Blonde I recently tried the L'Oréal Paris hair dye in a soft blonde shade, and I couldn't be happier with the results. The color turned out beautifully—natural-looking, luminous, and exactly the soft blonde I was hoping for. It added a subtle warmth and shine to my hair without looking brassy or too yellow, which can be hard to find with at-home blonde dyes. The application process was super easy. The instructions were clear, the dye didn't drip, and the formula felt gentle on my scalp. I also really appreciated the conditioning treatment included in the box—it left my hair feeling incredibly soft and smooth afterward. One of the best things about this dye is that it didn't dry out my hair. In fact, it felt even healthier post-color, which was a pleasant surprise. The color has stayed vibrant for weeks with minimal fading, and I've received so many compliments on the tone and shine. If you're looking for a salon-quality blonde you can do at home, I highly recommend L'Oréal's soft blonde shades. Affordable, easy to use, and the results speak for itslef

Review from influenster.com
Helpful?5PZCA6OXRO1X311273644