Real Smarts: Leveraging smartphones, social media and new technologies in your R (Paperback)

Understanding how to leverage your smartphoneWe will explore what's new in technology and social media; how to leverage the appropriate platforms to expand your community, identify customers and opportunities to grow your Real Estate business. Social media has grown to be more than an assortment of platforms. It is critical for realtors to leverage these new technologies to engage their customers. Realtors today need to listen as others leverage these technologies to discuss their view; and monitor what is being said.In this book you'll discover: -why realtors need smartphones and how to use them-how to leverage new technologies to help focus on customer and market identification-how to interact through social media-how social media may be able to help you identify content for your website-help with developing social media policies-managing your online reputation-specific smartphone applications for realtors