L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown
L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown
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L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown

4.3 stars out of 23385 reviews
(4.3)|
23.3K ratings
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Hair Color Shade:5RB Medium Reddish Brown
Ultra Ash Medium Blonde, $11.97
01 Extra Light Ash Blonde, $11.97
1 Black, $11.97
02 Extra Light Natural Blonde, $11.97
3 Natural Black, $11.97
4 Dark Brown, $11.97
4A Dark Ash Brown, $11.97
4Ar Dark Chocolate Brown, $11.97
4RM Dark Mahogany Red, $11.97
5 Medium Brown, $11.97
5AB Mocha Ash Brown, $11.97
5AR Maple Brown, $11.97
5G Medium Golden Brown, $11.97
Size:1 Kit

Key item features

  • L'Oreal Paris Excellence Creme hair color offers 100 percent gray coverage for all hair types, even on the most stubborn grays
  • Your Excellence just got better, New Triple Care Color routine protects before, during, and after coloring for up to eight weeks, new look with the same great shades
  • Protects hair three ways with a combination of ceramide, pro-keratine, and glycerin that results in rich, radiant color and revitalized hair
  • New salon inspired after color shampoo enriched with Glycerin to delicately cleanse the scalp and hair of excess residue, Smoothes the hair to reveal rich, radiant color
  • Excellence exclusive non-drip creme for rich, radiant, absolutely gorgeous hair color from root to tip
Current price is $11.97
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $11.97
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One-time purchase $11.97

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Customer ratings & reviews

4.3 out of 5 stars
stars23.3K ratings12K reviews
How item rating is calculated
  1. 5 stars68% (15.9K)
  2. 4 stars15% (3,482)
  3. 3 stars6% (1,517)
  4. 2 stars3% (743)
  5. 1 star7% (1,732)

Reviews summary

Pros

  • : Quickly covers gray roots with simple spray application.
  • : Covers gray hair thoroughly and quickly.
  • : Offers good value at a competitive cost.
  • : Covers roots quickly and blends with hair color.

Neutral

  • : Can be easy, but may require multiple attempts.
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Showing 1-3 of 12,099 reviews

Mar 27, 2026
Jean
Top Reviewer
Item details
Hair color shade: 8.5A Champagne Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Wonderful

I just used this product to color my hair and even thought I was sent the wrong color to my surprise it looks even better than the one I order, So I am happy that I decide to give it a try and not return it, It really color the roots and gave my hair a nice shine

Helpful?3bb1c8c0-4507-11f0-8d8f-13648246611910453309
Mar 17, 2026
Ruth
5 out of 5 stars review

Seller Verified Purchase

Excellent hair color product

This is my favorite hair coloring product because I've been using it for years and it is reliable. The color stated on the box is the actual color you will receive. If you highlight your hair as I do, then the color will change and your hair color will become lighter, but basically the original hair dye color will always be there. It makes your hair shiny. It makes your hair soft as long as you rinse it well just like the instructions date. I myself use a touch of shampoo in the shower when I'm rinsing off the hair dye just to ensure that all the hair dye is Removed and then I apply the prepackaged tube of conditioner. They supply. Remember not to use too much of this conditioner because it is very thick and unless you have super long hair, you will not require very much. excellence Cream has been around a long time for a very good reason. Because it does the job and it does cover the gray.

International review
Review from walmart.ca
Helpful?3bb1c8c0-4507-11f0-8d8f-13648246611910453309
Apr 2, 2026
Jennie
Top Reviewer
Item details
Hair color shade: 6G Light Golden Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Excellent product with great ease of application

this is one of my favorite hair color productsm it definitely covers my gray areas around my face. the chemicals do not smell harsh and is easy on your hair!!! i wish tge praice were not as much but you truly get what you pay for. cist usually is around $11-12. i guess its way better than payin g $100 at the salon. one recommendation though unless you want your hair to be really dark, i personally leave the colr on about TEN MINUTES LESS than what the instructions advise. But excellent product and so easy to follow the detailed instructions

Helpful?3bb1c8c0-4507-11f0-8d8f-13648246611910453309