Jack N’ Jill Natural Certified Kids & Baby Toothpaste, Berries & Cream Flavor, Fluoride-Free, Safe if Swallowed When Used as Directed, 1.76 oz Tube
Jack N’ Jill Natural Certified Kids & Baby Toothpaste, Berries & Cream Flavor, Fluoride-Free, Safe if Swallowed When Used as Directed, 1.76 oz Tube
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Jack N’ Jill Natural Certified Kids & Baby Toothpaste, Berries & Cream Flavor, Fluoride-Free, Safe if Swallowed When Used as Directed, 1.76 oz Tube

Key item features

  • TASTE - Millions of kids choose Yum! Millions of parents choose Safe. With 11 natural flavors, our fluoride-free toothpaste tastes so good, kids will actually WANT to brush their teeth!
  • NATURAL - Scientifically formulated with 40% xylitol, calendula and silica, our fluoride-free children’s toothpaste gently cleans and polishes teeth and helps remove plaque with regular brushing. Suitable from 6 months + and safe if swallowed when used as directed.
  • SAFE - Proudly COSMOS NATURAL certified by Ecocert, a globally recognised International Standard for certification of natural products.
  • FLUORIDE FREE - Made with natural flavor, 40% xylitol and free from fluoride, sugar and artificial color. An ideal size for daily use, each 1.76 oz tube of our kids fluoride-free toothpaste lasts about a month per child, depending on brushing habits.
  • GENTLE CARE FOR GUMS: Enriched with calendula, this fluoride-free toothpaste offers gentle care for little gums. Ideal for babies, toddlers and kids 6 months and up.
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Customer ratings & reviews

4.7 out of 5 stars
stars372 ratings297 reviews
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Reviews summary

Pros

  • : Made with clean and non-toxic components.
  • : Contains safe and reliable components.
  • : Contains a high percentage of xylitol.
  • : Has a taste that kids find pleasant and acceptable.

Cons

  • : Package size is smaller than expected for the price.
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Showing 1-3 of 297 reviews

Mar 29, 2026
Kala
Item details
Flavor: Strawberry
5 out of 5 stars review

Verified Purchase

Replacement Toothpaste

When researching toothpaste, I learned some not so savory details about the toothpaste I’d been buying for my kids for a long time (“Tom’s…”) and found this as a clean replacement. It’s pricey but, my little one loves it.

Incentivized Review
Helpful?2VD1TA82FM51949682213
May 14, 2026
Lindsay
Item details
Flavor: Watermelon
5 out of 5 stars review

Verified Purchase

Great for my toddler

We've been using the Jack N' Jill watermelon toothpaste for my toddler and it's honestly been a game changer. He actually likes brushing now instead of fighting me, which says a lot. He loves the flavor! The flavor is mild and fruity, not too strong, and I feel good knowing it's fluoride-free with simple ingredients. Only downside is we go through it pretty quick, but I'd still keep buying it just for how easy it makes brushing.

Incentivized Review
Helpful?2VD1TA82FM51949682213
May 13, 2026
Jessica M
5 out of 5 stars review

Good clean teeth

My 4 year old usually turns brushing teeth into a whole event every single night. I was shocked that she liked the strawberry flavor this much. She kept saying it tasted like a little treat and brushed longer than normal without me asking 20 times. Her teeth looked clean after and there was no mess everywhere either.

Incentivized Review
Review from Jack N' Jill USA
Helpful?2VD1TA82FM51949682213