Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics, (Paperback)
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- Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics, (Paperback)
- Author: Business Expert Press
- ISBN: 9781951527082
- Format: Paperback
- Publication Date: 2019-12-23
- Page Count: 242
Specs
- Book formatPaperback
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Publication dateDecember, 2019
- Pages242
- SubgenreStatistics
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Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.
The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.
The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.
- Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics, (Paperback)
- Author: Business Expert Press
- ISBN: 9781951527082
- Format: Paperback
- Publication Date: 2019-12-23
- Page Count: 242
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Specifications
Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
December, 2019
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