Pre-Owned The Asian Marketing Casebook (Paperback) 9780137955503

Ideal for courses in International Marketing at the undergraduate and graduate levels. This marketing casebook demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and cover 16 countries. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included. ISBN: 9780137955503 ISBN10: 0137955502 Contributors: Capon, Noel, Vanhonacker, Wilfried R.,