For healthy, totally natural looking color, trust your instincts. Active Ingredients: Color-Enhancing Colorant: Water; Hexylene Glycol; Ethanolamine; Propylene Glycol; Soytrimonium Chloride; Trisodium Ethylenediamine Disuccinate; Fragrance; Ethoxydiglycol; Oleth-5; C11-15 Pareth-9; Oleth-2; Cocamidopropyl Betaine; Dilinoleic Acid; Oleic Acid; p-Phenylenediamine; Erythorbic Acid; Polysorbate 20; Sodium Sulfite; Oleamide MIPA; C12-15 Pareth-3; Resorcinol; Oleth-10; Panthenol; EDTA; p-Aminophenol; 2-Methylresorcinol; m-Aminophenol; N,N-BIS (2-Hydroxyethyl)-p-Phenylenediamine Sulfate; Ascorbic Acid; Tocopherol. Gentle Activating Creme: Water; Hydrogen Peroxide; Acrylates Copolymer; Steareth-21; Oleth-2; Oleth-5; PEG-50 Hydrogenated Palmamide; Acrylates/Steareth-20 Methacrylate Copolymer; Oleyl Alcohol; Etidronic Acid; Disodium EDTA; Simethicone. Once A Week Color Treat Color Conditioning Treatment: Water; Amodimethicone; Stearyl Alcohol; Cetyl Alcohol; Stearamidopropyl Dimethylamine; Glutamic Acid; Fragrance; Benzyl Alcohol; Panthenyl Ethyl Ether; EDTA; Panthenol; Trimethylsiloxysilicate; Carthamus Tinctorius (Safflower) Seed Oil; Cocos Nucifera (Coconut) Oil; Hydrolyzed Sweet Almond Protein; Methylchloroisothiazolinone; Methylisothiazolinone; Aloe Barbadensis Leaf Uses: Special 'brass seeking dyes' create truly natural, healthy-looking color and shine with less 'brass.' Brass Free Blondes and Brunettes are a range of shades created to achieve rich, naturally stunning haircolor without adding unwanted red and orange tones. Hair is natural, healthier-looking and shinier than before you colored. Brass Free Blondes or Brunettes are perfect for you if you are looking for: A rich, naturally stunning blonde or brunette with less unwanted red or orange tones that lasts for up to 6 weeks. A gentle, no ammonia formula that helps protect hair against dryness while you color. Natural-looking gray coverage (for up to 50% gray). Plus, Natural Instincts is enriched with a unique blend of antioxidants and vitamins C and E - it's a haircolor that actually improves the healthy look of your hair!