Hero image 0 of Just Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz, 0 of 10
Just Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz
Key item features
- HOLISTIC HAIR CARE: Complements natural body processes for vibrant hair
- BRASSINESS NEUTRALIZER: Neutralizes yellow and orange tones for a cooler finish
- FREE FROM HARSH CHEMICALS: No sulfates, parabens, or artificial fragrances
- GENTLE ON SCALP: Safe, handmade formula, gentle on scalp
- ALL-NATURAL INGREDIENTS: Enriched with organic, hair-friendly component
- HYDRATING FORMULA: Delivers hydration for smooth, soft hair
- USA MADE: Handcrafted with high-quality ingredients in the USA
- COLOR-CORRECTING: Ensures vibrant, true-to-tone hair color
Specs
- Hair typeChemically Treated
- Shampoo & conditioner typePurple Shampoos
- Hair care key benefitsColor Depositing
- ScentEucalyptus
- FeaturesZero Lather
- Primary ingredientBlueberry
Current price is USD$24.99
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Arrives by Thu, Jun 4
Sold by Just Nutritive
Fulfilled by Walmart
4.531400966183575 stars out of 5, based on 208 seller reviews(4.5)208 seller reviews
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About this item
Product details
Just Nutritive Purple Toning Shampoo for Blonde, Gray, White, Silver, and Bleached Hair neutralizes brassy, yellow, or orange tones, restoring a vibrant, cool-toned finish. Enriched with natural violet pigments, blueberry, and blackberry extracts, it keeps hair smooth, soft, and healthy-looking. Free from sulfates, parabens, and artificial fragrances, this USA-made shampoo is gentle on the scalp and safe for natural and color-treated hair. Use once or twice a week for visible improvements. Elevate your hair care with this all-natural, cruelty-free, and vegan-friendly shampoo. Say goodbye to brassiness with Just Nutritive Purple Shampoo.
- HOLISTIC HAIR CARE: Complements natural body processes for vibrant hair
- BRASSINESS NEUTRALIZER: Neutralizes yellow and orange tones for a cooler finish
- FREE FROM HARSH CHEMICALS: No sulfates, parabens, or artificial fragrances
- GENTLE ON SCALP: Safe, handmade formula, gentle on scalp
- ALL-NATURAL INGREDIENTS: Enriched with organic, hair-friendly component
- HYDRATING FORMULA: Delivers hydration for smooth, soft hair
- USA MADE: Handcrafted with high-quality ingredients in the USA
- COLOR-CORRECTING: Ensures vibrant, true-to-tone hair color
info:
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Specifications
Brand
Just Nutritive
Hair type
Chemically Treated
Shampoo & conditioner type
Purple Shampoos
Hair care key benefits
Color Depositing
Directions
Instructions
To counter uneven and brassy tones in your hair, you must incorporate purple shampoo into your routine to eliminate brassiness and achieve a cooler tone. Adjust the frequency of use based on the level of brassiness. Following our guide on using purple shampoo is essential to achieve optimal results. 1. Apply the Shampoo to Wet Hair: Dispense into your palms, then rub your hands together before applying to wet hair. 2. Massage the shampoo: Massage in from root to tip, lathering the shampoo as you go. 3. Focus on brassy areas: To knock out those unwanted yellow tones, focus on the areas that are particularly brassy. 4. Let the Shampoo Sit: Depending on how brassy your hair is and how cool you like your color, let the shampoo sit for five to ten minutes. 5. Rinse: Once the time has passed, rinse out your shampoo with lukewarm water. 6. Follow with JustNutritive Purple Conditioner: It's best to follow up with our purple conditioner, which is formulated to add moisture back to your strands without compromising the results. Let it absorb for several minutes, then rinse away. In case of contact with eyes, please be sure to rinse immediately.
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Ingredients
Ingredients
Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil l, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).
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Customer ratings & reviews
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Showing 1-3 of 22 reviews
Apr 21, 2026
Joy
Item details
Sold byJust NutritiveDelivered byWalmartSize: 8 oz
5 out of 5 stars review
Verified Purchase
Works great on my gray hair. Improves the brightness and removes the brassiness.
Incentivized Review
Helpful?1KDOJUANWTGB8884754027
Jan 13, 2026
Carol
Top Reviewer
5 out of 5 stars review
Verified Purchase
Fantastic I would buy again
This shampoo is very good for keeping the yellow out of silver hair a little on the high side but worth every penny
Incentivized Review
Helpful?1KDOJUANWTGB8884754027
Nov 16, 2025
Deborah
5 out of 5 stars review
Verified Purchase
I gave grey hair with some yellow. I've only used this a few times and the yellow is not as noticeable. I will definitely buy again.
Incentivized Review
Helpful?1KDOJUANWTGB8884754027
