A Framework for Marketing Management (Paperback) by Philip Kotler, Kevin Lane Keller

9780136026600. New condition. Trade paperback. 4th ed. Language: English. Pages: 362. Trade paperback (US). Glued binding. 362 p. Contains: Tables, black & white, Figures. For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.