The Demi Color Gloss, Blue Violet, 6.4 oz.

Do not use the violet expecting the results of a purple shampoo. I was hoping to find something that was not as drying on my hair as the purple shampoo. This removes brass alright my very light blonde hair now looks brownish with purple tones. Ugh And it's too bad this didn't dry out my hair and it feels good but looks terrible. I only left on about 2 minutes since it was my 1st use. But it was like the color just saturated on my very light hair. Be warned

I recently tried the Paul Mitchell gloss in Ash, hoping to tame the brassy tones that my balayage hair often suffers from between salon visits. I've gone through countless purple shampoos—literally every brand you can think of—and none have matched the effectiveness of this product. It's a new addition to the Paul Mitchell line, and it seems I'm the first to review it, which is exciting! The gloss did an amazing job at neutralizing the unwanted yellow hues, giving my hair a cooler, more vibrant appearance. However, a word of caution: make sure to carefully check the color palette before purchasing. The Ash shade was slightly darker than I anticipated, which might not suit everyone's preference or existing hair color. Despite the shade surprise, I have no major complaints. I've been a fan of Paul Mitchell products for years—they've never let me down, ever since I was a child. Now, at 39, I continue to rely on their products to keep my hair looking its best. This gloss is no exception and has become a must-have in my hair care routine!