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Gerrit Heinemann

B2B Ecommerce: Grundlagen, GeschÃ¤ftsmodelle Und Best Practices Im Business-To-Business Online-Handel, (Paperback)

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B2B Ecommerce: Grundlagen, GeschÃ¤ftsmodelle Und Best Practices Im Business-To-Business Online-Handel, (Paperback)
Author: Springer Gabler
ISBN: 9783658273668
Format: Paperback
Publication Date: 2019-10-07
Page Count: 226

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20191007
Pages
226
Subgenre
E-Commerce

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Product details

Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschäftsmodelle des B2B eCommerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B eCommerce funktionieren kann und welche Risiken dabei zu beachten sind.

Der Inhalt

Grundlagen des B2B eCommerce
Besonderheiten des B2B eCommerce
Geschäftsmodelle im B2B eCommerce
Best Practices im B2B eCommerce
Risiken im B2B eCommerce

Der Autor

Prof. Dr. Gerrit Heinemann ist Professor für BWL, Management und Handel sowie Leiter des eweb Research Center an der Hochschule Niederrhein.

B2B Ecommerce: Grundlagen, GeschÃ¤ftsmodelle Und Best Practices Im Business-To-Business Online-Handel, (Paperback)
Author: Springer Gabler
ISBN: 9783658273668
Format: Paperback
Publication Date: 2019-10-07
Page Count: 226

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20191007

Warranty

Warranty information

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