Keep 'em Coming Back: Salonovations Guide to Salon Promotion and Client Retention (Paperback) by Lee Hoffman

9781562531829. New condition. Trade paperback. Language: English. Pages: 161. Trade paperback (US). Glued binding. 161 p. Contains: Illustrations. Learn how to make your new clients happy during their first visit and keep them happy every time they return! This book includes tips for securing and enhancing a favorable client-stylist relationship and providing those extras that contribute to the concept of value-added service. Just some of what you will learn includes: -The secret formula for getting clients to return -How to master the skill of creating loyal clients -How to determine what your salon image is and what it can be -How to anticipate your clients' expectations and address them -How to conduct client surveys and market your salon -How to use the thirty promotional programs provided, to help your salon image, your budget, and your staffing allowances ALSO AVAILABLE AUDIOTAPE, ISBN: 1-56253-308-8