Bottom-Up Marketing (Paperback) by Al Ries, Jack Trout
Bottom-Up Marketing (Paperback) by Al Ries, Jack Trout
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Bottom-Up Marketing (Paperback) by Al Ries, Jack Trout

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Key item features

  • ISBN: 9780452264182
  • Condition: New
  • Trade paperback
  • Language: English
  • Pages: 226
  • Trade paperback (US). Glued binding. 226 p.
  • From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
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