Everyone negotiates all the time, within their family, at work, etc., because they need to get things done with others, reach deals and overcome conflicts. But many people, out there, still lack confidence in negotiating and often get frustrated. Negotiation does not work for them, because they may have never been introduced to the best practices and to sound theories, and, even if they have learnt to be more effective by experience or otherwise, they still wonder where negotiating is leading them, what the point of it all is.
This is why Responsible Negotiation will help our audience answer two questions: how to negotiate well, but also why? Our broad readership will discover the true joy of negotiating as they acquire or refine methods not only to become more successful, but also to serve good ends. They will gain both the means and the meaning of negotiating. They will get acquainted with simple, still powerful tools to understand their styles, prepare and run meetings, and communicate actively. As they learn to engage people, solve problems and facilitate processes, they will see how they can use these methods and tools not only to better enjoy their negotiations and get good deals, but also to build strong relationships and creative solutions, while they contribute to a shared society. They will not be ashamed of negotiating any more, but they will feel much better about negotiating, much better than ever before.
If you truly care about other people, about inclusion, dignity and respect, about social justice, peace and the environment, about deep values and not only economic value, this book is for you. It stands for negotiation that works for you and is good for all.
