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About this item
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Hardcover, John Wiley & Sons, 2008, ISBN13 9780470243367, ISBN10 0470243368
If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In "Subliminal Persuasion," master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone, it's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
|Number of Pages:||202|
|Number in Series:||1|
|Publisher:||John Wiley & Sons Inc|
|Assembled Product Dimensions (L x W x H):||6.00 x 9.00 x 0.75 Inches|
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