Dark and Lovely Fade Resist Permanent Hair Color, Unisex, Hair Color Highlights, 401 Hazelnut
Dark and Lovely Fade Resist Permanent Hair Color, Unisex, Hair Color Highlights, 401 Hazelnut
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Dark and Lovely Fade Resist Permanent Hair Color, Unisex, Hair Color Highlights, 401 Hazelnut

Hair Color Shade:401 Hazelnut
Multipack Quantity:1

Key item features

  • Nourishing Care with Argan Oil and Vitamin E for up to 8 weeks of vibrant color.
  • Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine.
  • Dark and lovely celebrates unique looks and styles for all hair types.
  • Dark and Lovely has an array of hair color products for every needs.
  • Permanent non-drip hair color for up 100% gray coverage.
Current price is $6.94
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Columbus, 43215
Arrives by Sun, Apr 26
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Customer ratings & reviews

4.5 out of 5 stars
stars5,789 ratings3,493 reviews
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Reviews summary

Pros

  • : Application process is straightforward.
  • : Delivers vibrant tones that complement a range of skin tones.
  • : Has a natural appearance with excellent color hold and shine.
  • : Has a non-overpowering aroma.
  • : Provides complete coverage for gray hair.
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Showing 1-3 of 3,493 reviews

Jan 5, 2026
Jasmine
Item details
Hair color shade: 378 Honey Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

10 outta 10

I love how light it gets my roots. Definitely toned down my natural red hair to a honey strawberry blonde. Highly recommend this brand and even used it on my teenager when she wanted to go honey blonde. The conditioning mask is so good and makes my hair so soft. Easy to apply and gives natural highlights.

Helpful?0XYRESU4GOMF785106871
Mar 25, 2026
Ernest
Item details
Hair color shade: 371 Jet Black
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Would recommend

I purchased this product because I wanted to dye my hair jet black and thus far I haven't told anyone I dyed my hair but everyone who sees it says it looks good and that's why I brought another should a touchup be required. Though I have no complaints about the product itself, I strongly suggest using better gloves when putting in hair because gloves rip easily.

Helpful?0XYRESU4GOMF785106871
Oct 14, 2025
Sok
Top Reviewer
Item details
Hair color shade: 378 Honey Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Soft Sheen-Carson / Dark and Lovely Fade Resist

I have to say that this hair color works better than the other products out there.Dark and Lovely works better and londer covering up my grey hair.I recommend trying this hair color out

Helpful?0XYRESU4GOMF785106871