Product Design and Development | 7th Edition Paperback – 20 July 2020

Product design and development, seventh edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, the book provides a set of product development methods that can be put into immediate practice on development projects. An industrial example or case study illustrates every method in the book. A different product example is used in each Chapter to add interest and to illustrate that the methods can be applied to a wide range of products, from industrial equipment to consumer Goods.
Karl T. Ulrich University of Pennsylvania is the CIBC Professor and Vice Dean of Innovation at the Wharton School at the University of Pennsylvania and is also Professor of Mechanical Engineering. Professor Ulrich has led the development efforts for many products, including medical devices and sporting goods, and is the founder of several technology-based companies. As a result of this work, he has received more than 24 patents. His current research concerns technological innovation, product design, and entrepreneurship. Steven D. Eppinger is the General Motors LGO Professor of Management Science and Innovation at the Massachusetts Institute of Technology Sloan School of Management. He received the S.B., S.M., and Sc.D. degrees in Mechanical Engineering from MIT and served as Deputy Dean of the MIT Sloan School for five years. He specializes in the management of complex product development processes and has worked extensively with the automobile, electronics, aerospace, medical devices, and capital equipment industries. His current research is aimed at the creation of improved product development practices, systems engineering methods, and project management techniques. Maria C. Yang is Professor of Mechanical Engineering and MacVicar Faculty Fellow at the Massachusetts Institute of Technology. She earned an S.B. from MIT and M.S. and Ph.D. from Stanford University, all in Mechanical Engineering. Her research investigates how early stage design process drives innovation. Her work spans product design to complex engineering systems, with applications in aerospace, energy, and water. She is an ASME Fellow and a recipient of the NSF CAREER award. Yang has previously served as director of design at a Silicon Valley start-up and cofounded a consumer product start-up.